广告与创意大师班 – 学会如何想出好点子， 讲有趣和引人入胜的故事！
电商之家 
广告偶像Jeff Goodby和Rich Silverstein教你如何打破规则，
改变想法，
创造你一生中最好的作品。作为“有牛奶吗?”的广告，
百威啤酒的蜥蜴，以及无数渗入流行文化的其他广告，
杰夫·古德比和里奇·西尔弗斯坦从未停止重新想象广告的可能性。现在，他
们正在分享他们是如何制作出数百万人观看的美丽而前卫的作品的。学会如何想出好点子，
讲有趣和引人入胜的故事，
并在你的下一个演讲或演示中表现出色。
- 教程编号：0999435414
- 教程语言：英语 / 无字幕
- 安全扫描：无病毒无插件 / 云查杀 Virustotal Virscan
- 培训机构：未知
- 文件大小：1.78GB
- 文件格式：视频 / 文档 / 图文
- 压缩软件：7ZIP
- 视频播放：完美解码
Advertising and Creativity
│ 01. Meet Your Instructors. Jeff Goodby & Rich Silverstein.mkv
│ 02. Who We Are & How We Got Here.mkv
│ 03. Make Something Out of Nothing.mkv
│ 04. Got Milk.mkv
│ 05. How to Make Advertising That Lives in Culture. Three Ways to Engage.mkv
│ 06. Working With Brands.mkv
│ 07. Goodby’s Rules for Creative Vandalism.mkv
│ 08. How to Tell a Story in 30 Seconds.mkv
│ 09. On Craft. Writing, Design, and Giving Direction.mkv
│ 10. Is It Funny Enough.mkv
│ 11. It’s Great, but They’ll Never Buy It. Selling a Crazy Idea.mkv
│ 12. Anatomy of a Campaign.mkv
│ 13. The Super Bowl.mkv
│ 14. Advertising Is Everything. . . and Everything Is Advertising.mkv
│ 15. Bringing Humanity to the Corporate World.mkv
│ 16. Giving Back.mkv
│ 17. New Business. The Machine at Maximum Speed.mkv
│ 18. How to Start an Agency, Specifically This One.mkv
│
└─PDF
00. Class Workbook.pdf
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