广告与创意大师班 – 学会如何想出好点子, 讲有趣和引人入胜的故事!

广告偶像Jeff Goodby和Rich Silverstein教你如何打破规则,
改变想法,
创造你一生中最好的作品。

作为“有牛奶吗?”的广告,
百威啤酒的蜥蜴,以及无数渗入流行文化的其他广告,
杰夫·古德比和里奇·西尔弗斯坦从未停止重新想象广告的可能性。

现在,他
们正在分享他们是如何制作出数百万人观看的美丽而前卫的作品的。

学会如何想出好点子,
讲有趣和引人入胜的故事,
并在你的下一个演讲或演示中表现出色。

  • 教程编号:0999435414
  • 教程语言:英语 / 无字幕
  • 安全扫描:无病毒无插件 / 云查杀 Virustotal Virscan
  • 培训机构:未知
  • 文件大小:1.78GB
  • 文件格式:视频 / 文档 / 图文
  • 压缩软件:7ZIP
  • 视频播放:完美解码

  Advertising and Creativity
  │  01. Meet Your Instructors. Jeff Goodby & Rich Silverstein.mkv
  │  02. Who We Are & How We Got Here.mkv
  │  03. Make Something Out of Nothing.mkv
  │  04. Got Milk.mkv
  │  05. How to Make Advertising That Lives in Culture. Three Ways to Engage.mkv
  │  06. Working With Brands.mkv
  │  07. Goodby’s Rules for Creative Vandalism.mkv
  │  08. How to Tell a Story in 30 Seconds.mkv
  │  09. On Craft. Writing, Design, and Giving Direction.mkv
  │  10. Is It Funny Enough.mkv
  │  11. It’s Great, but They’ll Never Buy It. Selling a Crazy Idea.mkv
  │  12. Anatomy of a Campaign.mkv
  │  13. The Super Bowl.mkv
  │  14. Advertising Is Everything. . . and Everything Is Advertising.mkv
  │  15. Bringing Humanity to the Corporate World.mkv
  │  16. Giving Back.mkv
  │  17. New Business. The Machine at Maximum Speed.mkv
  │  18. How to Start an Agency, Specifically This One.mkv
  │  
  └─PDF
          00. Class Workbook.pdf


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下载地址:
链接: https://pan.baidu.com/s/1uK4Rbo-mvNScVsVYlTfuwQ?pwd=55jp 提取码: 55jp

压缩包解压密码:qq250075083

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