电子邮件的艺术 – 你邮件营销列表上的每个人都是真实的人, 有真实的问题,有真实的愿望!

不要急着去做一笔不太可能发生的交易
(这几乎肯定会影响未来的销售),
我们可以在交易之前专注于关系。

这个看似简单的决定改变了接下来的一切。

在《电子邮件的艺术》中,
我们把这个原则称为
“人,而不是指标”,

要认识到你列表上的每个人都是真实的人,
有真实的问题需要解决,
有真实的愿望需要实现。

Instead of rushing to make a sale that’s unlikely to happen (and almost certainly undermining future sales along the way), we can focus on relationships before transactions.
The seemingly simple decision changes everything that follows.
In the Art of Email we call this principle “people, not metrics,” recognizing that every name on your list is a real person with real problems to solve and desires to fulfill.

  • 教程编号:0467328884
  • 教程语言:英语 / 无字幕
  • 安全扫描:无病毒无插件 / 云查杀 Virustotal Virscan
  • 培训机构:未知
  • 文件大小:6.08GB
  • 文件格式:视频 / 文档 / 图文
  • 压缩软件:7ZIP
  • 视频播放:完美解码

└─Art Of Email
    │  00-Foreword.pdf
    │  00-Welcome.pdf
    │
    │  
    ├─01-Module 1 - The Foundations of AoE
    │      01-Introduction.pdf
    │      02-Emphasize Relationships Before Transactions.pdf
    │      03-Customers are Created Before They Buy Anything.pdf
    │      04-World Building.pdf
    │      05-Permission Before Promotion.pdf
    │      06-Strategy + 10,000′ View.pdf
    │      07-How to Think About Writing.pdf
    │      08-The Nine-Dot Puzzle.pdf
    │    
    │      
    ├─02-Module 2
    │      01-Andrew Stanton - The clues to a great story.mp4
    │      01-How to truly MOVE your audience - Lisa Nichols.mp4
    │      01-Kevin Costner's Kindness Was Repaid - The Graham Norton Show.mp4
    │      01-Principles of Serialized Narratives.pdf
    │    
    │      
    ├─03-Module 3
    │      01-CLIC '16 - Mark Levy's Freewriting Tips for Innovators.mp4
    │      01-Soap Opera Series (SOS) Overview.mp4
    │      01-Soap Opera Series (SOS).pdf
    │    
    │      
    ├─04-Module 4
    │      01-Relationship Building Series (RBS) Overview.mp4
    │      01-Relationship Building Series (RBS).pdf
    │    
    │      
    ├─05-Art of Email (AoE) (Live Workshop)
    │      01-Oct 11 2021 PLS for AoE Workshop.mp4
    │      02-Q&A Call 1 Transcript.pdf
    │      02-Q&A Call 1.mp4
    │      03-Week 2 Transcript.pdf
    │      03-Week 2.mp3
    │      04-Q&A Call 2 Transcript.pdf
    │      04-Q&A Call 2.mp4
    │      05-Week 3 Transcript.pdf
    │      05-Week 3.mp3
    │      06-(Pub) RBS Review (Robin Harford).docx
    │      06-RBS Review (Robin Harford) Transcript.pdf
    │      06-RBS Review (Robin Harford).mp4
    │      07-AoE Workshop Questions - Week 3.docx
    │      07-Q&A Call 3 Transcript.pdf
    │      07-Q&A Call 3.mp4
    │      08-Week 4 Transcript.pdf
    │      08-Week 4.mp3
    │      09-(Pub) SOS Review (Julie Angel).docx
    │      09-SOS Review (Julie Angel) Transcript.pdf
    │      09-SOS Review (Julie Angel).mp4
    │      10-AoE Workshop Questions - Week 4.docx
    │      10-Q&A Call 4 Transcript.pdf
    │      10-Q&A Call 4.mp4
    │      11-Week 5 Transcript.pdf
    │      11-Week 5.mp3
    │      12-(Pub) November Masterclass Dating (Khara for Anna).docx
    │      12-Bridge Review Transcript.pdf
    │      12-Bridge Review.mp4
    │    
    │      
    ├─06-Audience & Offer Masterclass (AOM)
    │      01-Audience & Offer Masterclass (Part I).pdf
    │      02-Audience & Offer Masterclass (Part II).pdf
    │      02-Customer Gains Trigger Questions (PDF).pdf
    │      02-Customer Jobs Trigger Questions (PDF).pdf
    │      02-Customer Pains Trigger Questions (PDF).pdf
    │      02-Gain Creators Trigger Questions (PDF).pdf
    │      02-Pain Relievers Trigger Questions (PDF).pdf
    │      02-The Value Proposition Canvas (PDF).pdf
    │      02-Value Proposition Design Overview (TTE).mp4
    │    
    │      
    ├─07-Module 5
    │      01-Overview - Value Newsletter (VNL).mp4
    │      01-Value Newsletter (VNL).pdf
    │    
    │      
    ├─08-Module 6
    │      01-Bridge Emails.pdf
    │      01-Overview - Bridge Emails.mp4
    │    
    │      
    ├─09-Module 7
    │      01-Overview - Story-Powered Promotions (SPPs) — Part 1.mp4
    │      01-Story-Powered Promotions (SPPs) — Part 1.pdf
    │      02-SPP Basic.mp4
    │      02-SPP Stack + VIP.mp4
    │      02-Story-Powered Promotions (SPPs) — Part 2.pdf
    │      03-Story-Powered Promotions (SPPs) — Part 3.pdf
    │    
    │      
    ├─10-Module 8
    │      01-Overview - Product Launch Series (PLS).mp4
    │      01-Product Launch Series (PLS).pdf
    │    
    │      
    ├─11-Module 9
    │      01-Customer Onboarding Series (COS).pdf
    │      01-Overview - Customer Onboarding Series (COS).mp4
    │    
    │      
    ├─12-Module 10
    │      01-Putting it All Together.pdf
    │    
    │      
    └─13-Module 11
            00-Advanced Ideas - Introduction.pdf
            01-Subscribing to the VNL (after an RBS or COS).pdf
            02-How To 'Mute' VNLs (when in SOSs, SSPs, PLSs).pdf
            03-Re-Engagement Series.pdf
            04-How To Use The 'VIP' Idea In Other Creative Ways.pdf


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