[$499.99] 掌握商业模式,教你如何绘制、设计、评估和测试商业模型!

这是一门在线课程,
教你如何绘制、设计、评估和测试商业模型

学习500多万从业人员使用的业务模型方法。

每节课都设计得非常实用、直观和简洁
所以你不必花几周时间在线学习内容。

你也不需要离开你的办公室去参加面对面的研讨会,
因为本课程涵盖了这些内容和更多有趣的东西。

这门新的在线课程结合了我们与世界各地各种类型的组织中的数千名从业者的经验,
通过实战测试,
在实战中学习。

  • 教程编号:1184032422
  • 教程语言:英语 / 无字幕
  • 安全扫描:无病毒无插件 / 云查杀 Virustotal Virscan
  • 培训机构:未知
  • 文件大小:559MB
  • 文件格式:视频 / 文档 / 图文
  • 压缩软件:7ZIP
  • 视频播放:完美解码

  Mastering Business Models 2022
  │  
  ├─1 Getting Started
  │  │  
  │  │  
  │  ├─1.2 Introduction to the Business Model Canvas
  │  │      2015-12-23 04-02-19.pdf
  │  │      Sell.mkv
  │  │      
  │  │      
  │  ├─1.3 A First Illustration How Nespresso Changed the Business Model for Coffee
  │  │      2015-12-23 04-02-37.pdf
  │  │      Sell.mkv
  │  │      
  │  │      
  │  ├─1.4 Nespresso Today
  │  │      2015-12-23 04-02-52.pdf
  │  │      Sell.mkv
  │  │      
  │  │      
  │  ├─1.5 Learn from Great Business Models and from Great Innovation Processes
  │  │      1.5.txt
  │  │      
  │  │      
  │  ├─2.1 Business Model Canvas Ground Rules
  │  │  │  2015-12-23 04-03-48.pdf
  │  │  │  Sell.mkv
  │  │  │  
  │  │  │  
  │  │  └─1.1 Why we need a shared language for business models
  │  │          2015-12-23 04-02-00.pdf
  │  │          Sell.mkv
  │  │          
  │  │          
  │  ├─2.2 Sketch out Google's Business Model
  │  │      2015-12-23 04-04-10.pdf
  │  │      
  │  │      
  │  ├─2.3 Google's Business Model Sketched Out
  │  │      2015-12-23 04-04-23.pdf
  │  │      Sell.mkv
  │  │      
  │  │      
  │  ├─2.4 Homework Sketch Out Intriguing Business Models in the News
  │  │      2015-12-23 04-04-35.pdf
  │  │      
  │  │      
  │  ├─2.5 The Business Model Canvas as a Theater
  │  │      2015-12-23 04-04-46.pdf
  │  │      Sell.mkv
  │  │      
  │  │      
  │  ├─3.1 Introduction to the Details of the Business Model Canvas Building Blocks
  │  │      2015-12-23 04-04-59.pdf
  │  │      
  │  │      
  │  ├─3.10 Cost Structure
  │  │      2015-12-23 04-07-13.jpg
  │  │      t Sell.mkv
  │  │      
  │  │      
  │  ├─3.2 Customer Segments
  │  │      2015-12-23 04-05-12.pdf
  │  │      Sell.mkv
  │  │      
  │  │      
  │  ├─3.3 Value Propositions
  │  │      2015-12-23 04-05-25.pdf
  │  │      Sell.mkv
  │  │      
  │  │      
  │  ├─3.4 Channels
  │  │      2015-12-23 04-05-42.pdf
  │  │      Sell.mkv
  │  │      
  │  │      
  │  ├─3.5 Customer Relationships
  │  │      2015-12-23 04-05-57.pdf
  │  │      ell.mkv
  │  │      
  │  │      
  │  ├─3.6 Revenue Streams
  │  │      2015-12-23 04-06-10.pdf
  │  │      Sell.mkv
  │  │      
  │  │      
  │  ├─3.7 Key Resources
  │  │      2015-12-23 04-06-24.pdf
  │  │      Sell.mkv
  │  │      
  │  │      
  │  ├─3.8 Key Activities
  │  │      2015-12-23 04-06-39.pdf
  │  │      That Sell.mkv
  │  │      
  │  │      
  │  ├─3.9 Key Partnerships
  │  │      2015-12-23 04-06-57.jpg
  │  │      Sell.mkv
  │  │      
  │  │      
  │  ├─4.1
  │  │      2015-12-23 04-07-51.jpg
  │  │      Sell.mkv
  │  │      
  │  │      
  │  ├─4.2
  │  │      2015-12-23 04-08-26.jpg
  │  │      business_model_canvas.pdf
  │  │      
  │  │      
  │  ├─4.3
  │  │      2015-12-23 04-09-06.jpg
  │  │      5.1.jpg
  │  │      designing_clear_bmcs.pdf
  │  │      
  │  │      
  │  ├─5.2
  │  │      2015-12-23 04-09-55.jpg
  │  │      Sell.mkv
  │  │      
  │  │      
  │  ├─5.3
  │  │      5.3.jpg
  │  │      Sell.mkv
  │  │      
  │  │      
  │  └─5.4 Great Business Models vs. Great Implementation
  │          2015-12-23 04-11-17.jpg
  │          Sell.mkv
  │          
  │          
  ├─2 Applying the Business Model Canvas
  │  │  
  │  │  
  │  ├─1.1 Who Uses the Business Model Canvas and Why Do They Use It
  │  │      2015-12-23 04-14-58.jpg
  │  │      business-model-report-2015.pdf
  │  │      Sell.mkv
  │  │      
  │  │      
  │  ├─1.2 15 Ways to Use the Business Model Canvas
  │  │      2015-12-23 04-15-43.jpg
  │  │      Sell.mkv
  │  │      
  │  │      
  │  ├─1.3 How Mastercard Uses the Canvas
  │  │      2015-12-23 04-16-43.jpg
  │  │      
  │  │      
  │  ├─1.4 How SAP Uses the Canvas
  │  │      2015-12-23 04-17-11.jpg
  │  │      Sell.mkv
  │  │      
  │  │      
  │  ├─1.5 How Toyota Financial Services Uses the Canvas
  │  │      2015-12-23 04-17-36.jpg
  │  │      
  │  │      
  │  ├─2.1 Introduction to Designing Business Models
  │  │      2015-12-23 04-17-54.jpg
  │  │      
  │  │      
  │  ├─2.2 From Idea to Implementation
  │  │      2015-12-23 04-18-18.jpg
  │  │      at Sell.mkv
  │  │      
  │  │      
  │  ├─2.3 Why Improving and Inventing Business Models aren't the same thing
  │  │      2015-12-23 04-18-36.jpg
  │  │      t Sell.mkv
  │  │      
  │  │      
  │  └─2.4 An Example of a 3-Day Workshop Structure
  │          2015-12-23 04-18-55.jpg
  │          at Sell.mkv
  │          
  │          
  ├─3 Business Model Mechanics
  │  │  
  │  │  
  │  ├─1.1 Technology and Product Innovation Matters But it's Not Enough Anymore
  │  │      2015-12-23 04-19-15.jpg
  │  │      ns That Sell.mkv
  │  │      
  │  │      
  │  ├─1.2 Nespresso's Business Model Play by Play
  │  │      3.2.txt
  │  │      
  │  │      
  │  ├─1.3 The Four Levels of Competing on Business Models
  │  │      2015-12-23 04-20-03.jpg
  │  │      at Sell.mkv
  │  │      
  │  │      
  │  ├─1.4 Exercise
  │  │      2015-12-23 04-23-51.jpg
  │  │      
  │  │      
  │  ├─1.5 Exercise Debrief
  │  │      2015-12-23 04-24-06.jpg
  │  │      
  │  │      
  │  ├─2.1 The Business Model Design Check-up
  │  │      2015-12-23 04-24-31.jpg
  │  │      scoring_sheet.pdf
  │  │      t Sell.mkv
  │  │      
  │  │      
  │  ├─2.2 Does Your Business Model Have Switching Costs
  │  │      2015-12-23 04-25-01.jpg
  │  │      ons That Sell.mkv
  │  │      
  │  │      
  │  ├─2.3 Do You Have Recurring Revenues
  │  │      2015-12-23 04-25-21.jpg
  │  │      That Sell.mkv
  │  │      
  │  │      
  │  ├─2.4 Do You Earn Before You Spend
  │  │      2015-12-23 04-25-42.jpg
  │  │      at Sell.mkv
  │  │      
  │  │      
  │  ├─2.5 Is Your Cost Structure Conventional or Disruptive
  │  │      2015-12-23 04-26-02.jpg
  │  │      hat Sell.mkv
  │  │      
  │  │      
  │  ├─2.6 Do You Get Others to Work for You for Free
  │  │      2015-12-23 04-26-34.jpg
  │  │      at Sell.mkv
  │  │      
  │  │      
  │  ├─2.7 How Scalable is Your Business Model
  │  │      2015-12-23 04-26-53.jpg
  │  │      ns That Sell.mkv
  │  │      
  │  │      
  │  ├─2.8 Does Your Business Model Protect You from Competition
  │  │      2015-12-23 04-27-12.jpg
  │  │      s That Sell.mkv
  │  │      
  │  │      
  │  ├─3.1 Combining the Blue Ocean Strategy Tools with the Business Model Canvas
  │  │      2015-12-23 04-27-46.jpg
  │  │      
  │  │      
  │  ├─3.2 Let's Disrupt Sony's Business Model for Playstation 2
  │  │      2015-12-23 04-28-16.jpg
  │  │      That Sell.mkv
  │  │      
  │  │      
  │  ├─3.3 Discover the Four Actions Framework
  │  │      2015-12-23 04-28-49.jpg
  │  │      hat Sell.mkv
  │  │      
  │  │      
  │  ├─3.4 Apply the Four Actions Framework to the Nintendo Wii
  │  │      2015-12-23 04-29-06.jpg
  │  │      
  │  │      
  │  ├─3.5 How the Nintendo Wii Disrupted the Game Console Industry
  │  │      1 at Sell.mkv
  │  │      2 hat Sell.mkv
  │  │      2015-12-23 04-29-33.jpg
  │  │      
  │  │      
  │  ├─3.6 How CitizenM Created a Superior Hotel Experience with Less Resources
  │  │      2015-12-23 04-29-51.jpg
  │  │      at Sell.mkv
  │  │      
  │  │      
  │  └─3.7 Introduction to Design & Prototyping
  │          2015-12-23 04-30-17.jpg
  │          Sell.mkv
  │          
  │          
  ├─4 Designing Busniess Models
  │  │  
  │  │  
  │  ├─1.1 Introduction to Design & Prototyping
  │  │      2015-12-23 04-32-18.jpg
  │  │      s That Sell.mkv
  │  │      
  │  │      
  │  ├─1.2 Learn from the Marshmallow Challenge
  │  │      2015-12-23 04-32-37.jpg
  │  │      at Sell.mkv
  │  │      
  │  │      
  │  ├─1.3 What Business Can Learn from Architects Like Frank Gehry
  │  │      2015-12-23 04-33-24.jpg
  │  │      Models.mkv
  │  │      
  │  │      
  │  ├─1.4 Prototype Three Business Models in Six Minutes
  │  │      2015-12-23 04-33-43.jpg
  │  │      
  │  │      
  │  ├─1.5 Learn from Great Business Models and from Great Innovation Processes
  │  │      1.5.txt
  │  │      
  │  │      
  │  ├─2.1 Introduction to business model innovation techniques
  │  │      2015-12-23 04-34-15.jpg
  │  │      
  │  │      
  │  ├─2.2 Use Trigger Questions to Generate Ideas for Alternative Business Models
  │  │      2015-12-23 04-34-35.jpg
  │  │      That Sell.mkv
  │  │      
  │  │      
  │  ├─2.3 Quickly Make Ideas Tangible with Napkin Sketches
  │  │      2015-12-23 04-34-55.jpg
  │  │      ns That Sell.mkv
  │  │      
  │  │      
  │  ├─2.4 Use Prototyping Constraints to Explore New Business Models
  │  │      2015-12-23 04-35-15.jpg
  │  │      bm_constraint_card_1.pdf
  │  │      bm_constraint_card_2.pdf
  │  │      bm_constraint_card_3.pdf
  │  │      bm_constraint_card_4.pdf
  │  │      bm_constraint_card_5.pdf
  │  │      ns That Sell.mkv
  │  │      
  │  │      
  │  ├─2.5 Applying Constrained Prototyping to a Social Entrepreneurship Case
  │  │      2015-12-23 04-35-51.jpg
  │  │      bm_constraint_card_1_2.pdf
  │  │      bm_constraint_card_2_2.pdf
  │  │      bm_constraint_card_3_2.pdf
  │  │      bm_constraint_card_4_2.pdf
  │  │      bm_constraint_card_5_2.pdf
  │  │      epoo.mkv
  │  │      
  │  │      
  │  ├─3.1 Introduction to Playing with the Numbers
  │  │      2015-12-23 04-36-26.jpg
  │  │      
  │  │      
  │  ├─3.2 How to Prototype Business Models with Numbers
  │  │      2015-12-23 04-36-45.jpg
  │  │      hat Sell.mkv
  │  │      
  │  │      
  │  └─3.3 How Nike Substantially Improved the Numbers of their Running Shoe Business
  │          2015-12-23 04-37-04.jpg
  │          Sell.mkv
  │          
  │          
  ├─5 Getting Focused On the Customer
  │  │  
  │  │  
  │  ├─1.1 Introduction to the Value Proposition Canvas
  │  │      2015-12-23 04-37-47.jpg
  │  │      
  │  │      
  │  ├─1.2 The Value Proposition Canvas
  │  │      2015-12-23 04-38-09.jpg
  │  │      ition-canvas.pdf
  │  │      s That Sell.mkv
  │  │      
  │  │      
  │  ├─1.3 The 10 Characteristics of Great Value Propositions
  │  │      2015-12-23 04-38-37.jpg
  │  │      sition_checklist.pdf
  │  │      
  │  │      
  │  ├─2.1 Watch Clayton Christensen Explain the
  │  │      2015-12-23 04-39-00.jpg
  │  │      That Sell.mkv
  │  │      
  │  │      
  │  ├─2.2 Customer Profiles Jobs
  │  │      2.2.txt
  │  │      
  │  │      
  │  ├─2.3 Customer Profiles Pains
  │  │      2.3.txt
  │  │      
  │  │      
  │  ├─2.4 Customer Profiles Gains
  │  │      2.4.txt
  │  │      
  │  │      
  │  ├─2.5 Illustration The Customer Profile of a Spotify User
  │  │      2.5.txt
  │  │      customer-profile-jobs-spotify.png
  │  │      customer-profile-pains-spotify.png
  │  │      
  │  │      
  │  ├─2.6 Sketch Out the Profile of One of Your Customers
  │  │      2015-12-23 04-41-11.jpg
  │  │      ustomer_profile.pdf
  │  │      
  │  │      
  │  ├─3.1 Value (Proposition) Map Products & Services
  │  │      2015-12-23 04-41-40.jpg
  │  │      
  │  │      
  │  ├─3.2 Value (Proposition) Map Pain Relievers
  │  │      3.2.txt
  │  │      
  │  │      
  │  ├─3.3 Value (Proposition) Map Gain Creators
  │  │      3.3.txt
  │  │      
  │  │      
  │  ├─3.4 Illustration The Value (Proposition) Maps for a Spotify User
  │  │      3.4.txt
  │  │      value-map-spotify-free.png
  │  │      
  │  │      
  │  ├─3.5 Title Sketch Out the Map of How You
  │  │      2015-12-23 04-43-45.jpg
  │  │      ue_map.pdf
  │  │      
  │  │      
  │  ├─4.1 Do You Have Fit Between Your Value
  │  │      3.6.txt
  │  │      
  │  │      
  │  ├─4.2 The Fit Between the Value Proposition
  │  │      2015-12-23 04-56-53.jpg
  │  │      Propositi.mkv
  │  │      
  │  │      
  │  ├─4.3 Put Yourself Into the Shoes of Jigar Shah, the
  │  │      2015-12-23 04-57-18.jpg
  │  │      
  │  │      
  │  ├─4.4 How Jigar Shah Changed the Solar Energy Industry with a Great Value Proposition
  │  │      2015-12-23 04-57-38.jpg
  │  │      at Sell.mkv
  │  │      
  │  │      
  │  ├─4.5 In B2B You Should Distinguish Between Different Customer Types
  │  │      4.5.txt
  │  │      
  │  │      
  │  ├─4.6 Selling Through Intermediaries
  │  │      1 at Se.mkv
  │  │      2 at Sell.mkv
  │  │      2015-12-23 04-58-28.jpg
  │  │      
  │  │      
  │  ├─5.1 How the Strategy Canvas Allows You to Map & Compare Value Propositions
  │  │      2015-12-23 04-58-50.jpg
  │  │      ions That Sell.mkv
  │  │      
  │  │      
  │  ├─5.2 Step 1 Map your Customer Profile
  │  │      2015-12-23 04-59-06.jpg
  │  │      
  │  │      
  │  ├─5.3 Step 2 Prioritize Jobs
  │  │      2015-12-23 04-59-20.jpg
  │  │      
  │  │      
  │  ├─5.4 Step 3 Transfer Jobs to Competitive Factors on X-Axis
  │  │      2015-12-23 04-59-37.jpg
  │  │      
  │  │      
  │  ├─5.5 Step 4 Map Your Value Proposition's Performance
  │  │      2015-12-23 04-59-51.jpg
  │  │      
  │  │      
  │  └─5.6 Step 5 Map Your Competitors' Value Propositions
  │          2015-12-23 05-00-05.jpg
  │          
  │          
  └─6 Validation
      │  
      │  
      ├─1.1 Why Business Models Fail
      │      2015-12-23 05-33-47.jpg
      │      s That Sell.mkv
      │      
      │      
      ├─1.2 Have You ever Observed Business Model Failure
      │      2015-12-23 05-34-14.jpg
      │      
      │      
      ├─1.3 How Testing Your Business Models and Value Propositions Can Help You Avoid Failure
      │      2015-12-23 05-34-33.jpg
      │      otheses.mkv
      │      
      │      
      ├─1.4 Introduction to Customer Development
      │      2015-12-23 05-35-08.jpg
      │      s That Sell.mkv
      │      
      │      
      ├─2.1 How Could You Test Customer Interest If You Were to Build an iPad App
      │      2015-12-23 05-35-34.jpg
      │      
      │      
      ├─2.2 How We Tested the Interest in Our iPad App Before Spending Money
      │      2015-12-23 05-36-16.jpg
      │      ons That Sell.mkv
      │      
      │      
      ├─2.3 The Difference Between Interviews, Observations, and Real Tests
      │      2.3.txt
      │      
      │      
      ├─2.4 Three Category of Tests
      │      2015-12-23 05-36-54.jpg
      │      testing_your_bm.pdf
      │      
      │      
      ├─3.1 Increase Validation Spending with Confidence & Certainty
      │      2015-12-23 05-37-37.jpg
      │      s That Sell.mkv
      │      
      │      
      ├─3.2 Why Cycle Times Matter
      │      2015-12-23 05-40-17.jpg
      │      hat Sell.mkv
      │      
      │      
      └─3.3 Bringing It All Together At the Business Model Competition
              2015-12-23 05-40-38.jpg
              link.txt
              That Sell.mkv


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