Google Analytics大师之路 – 通过大数据分析和谷歌分析的力量(Google Analytics Mastery)

Google Analytics大师之路 - 通过大数据分析和谷歌分析的力量(Google Analytics Mastery)

Google Analytics大师之路 – 通过数据分析和谷歌分析的力量

你将学习:
正确设置和配置谷歌分析
与谷歌Adwords和网站管理员工具的集成
清楚了解谷歌报告及其背后的行动步骤
对数据进行高级定制,以深入了解您的需求

Sky rocket marketing results through the power of data analysis and Google Analytics.

You will learn:

Proper setup and configuration of Google Analytics
Clear overview of navigating Google Analytics
Integration with Google Adwords and webmaster tools
Clear understanding of reports and action steps behind them
Advanced customization of data to drill into what you need
Advanced events measurement

 

教程目录:

Google Analytics Mastery
└─Google Analytics Mastery
├─01 Setup and Configuration
│ 001 Promotional Video – why this course.mkv
│ 002 Setup and Integration Overview – New.mkv
│ 003 Why Google Analytics and Other Considerations – New.mkv
│ 004 Account Setup – Updated.mkv
│ 005 Account Views and Profiles – Updated.mkv
│ 006 Additional Setup – New.mkv
│ 007 Webmaster Tools Setup – Updated.mkv
│ 008 Google Adwords Integration.mp4
├─02 Conversions and Goals – Beginning with the End Updated 2015
│ 001 Conversions Overview – New.mkv
│ 002 Conversion Resistance – New.mkv
│ 003 Marketing Resistance – New.mkv
│ 004 Setup Goals – Updated.mkv
│ 005 Setup Goals – Part II – Updated.mkv
│ 006 Setup Eccommerce Goals and Funnels – Updated.mkv
│ 007 Understanding Multichannel Funnels – Updated.mkv
│ 008 Understanding Multichannel Funnels Part 2 – New.mkv
│ 009 Tap into Custom Reports.mkv
├─03 Acquisition – Traffic Analysis Updated 2015
│ 001 Traffic Analysis Overview.mkv
│ 002 Segmenting Your Traffic.mkv
│ 003 Multi Channel Funnel – Unique Traffic Goals.mkv
│ 004 Key Performance Indicators – KPIs.mp4
│ 005 Bounce Rate – Deeper Dive.mkv
│ 006 Visit Duration – Deeper Dive.mkv
│ 007 Social Media Analysis.mkv
│ 008 Search Engine Optimization and Webmaster Tools.mkv
├─04 Behaviour and Content Analysis Updated 2015
│ 001 Content Analysis Overview.mkv
│ 002 Google Adwords Landing Analysis.mkv
│ 003 Campaign Tracking – Custom Channels.mkv
│ 004 Behaviour Tab Overview.mkv
│ 005 Landing Page Analysis.mkv
│ 006 Content Navigation and Your Best Funnel.mkv
│ 007 In-Page Analytics What are your Hot Links.mkv
│ 008 Experiments This is what Content Analysis is All About.mkv
├─05 NEW – Automation and Systematization
│ 001 Automation Overview.mkv
│ 002 Intelligence Events.mkv
│ 003 Custom Alerts.mkv
│ 004 Scheduled Emails.mkv
│ 005 Custom Dashboards.mkv
│ 006 Custom Reports.mkv
│ 007 Automation Full Circle.mkv
├─06 New Mobile and Technology
│ 001 Mobile and Technology Overview.mkv
│ 002 Technology.mkv
│ 003 Mobile.mkv
│ 004 Website Speed.mkv
├─07 Case Studies
│ 001 Analytics Systematized Analysis Process 2012.pdf
│ 001 Traffic Analysis.mp4
│ 002 Content Analysis.mp4
│ 003 Systematization.mp4
└─08 Advanced Webinars – Archive
001 eCommerce Analysis.mkv
002 Social Media – Advanced Webinar.mkv
003 Custom Dashboards.mkv
004 Experiments.mkv
005 Advanced Segments.mkv
006 In-Page Analytics Link Attribution – Part 1.mkv
007 WordPress Plug-in Setup Special Requirements for In-Page Analytics – Part II.mkv
008 Tracking External Campaigns.mkv
009 Exploring not provided Keyword Data.mkv
010 Creating and Customizing Profiles.mkv
011 Custom Variables.mkv
012 Branding Measurement.mkv

 

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