Meta Ads平台：设置、启动、测试、BMP、优化和增加广告支出所需的一切
电商之家 
本课程使用Meta Ads平台设置、启动、测试、优化和增加广告支出所需的一切。
本课程专门解决并改变您的能力，
创建磁性广告，
高转换漏斗与稳定的广告活动。这是一套剧本，
我们用在我们自己的代理和私人广告账户上，
自2014年以来一直为我们工作。BPM方法独立于广告平台，
这就是为什么它位于自己的模块中。一旦你了解了内在，
就没有回头路了。你会看到广告、登陆者、目标定位和端到端漏斗以不同的方式出现。
- 教程编号：1464898337
- 教程语言：英语 / 无字幕
- 安全扫描：无病毒无插件 / 云查杀 Virustotal Virscan
- 培训机构：未知
- 文件大小：3.08GB
- 文件格式：视频 / 文档 / 图文
- 压缩软件：7ZIP
- 视频播放：完美解码
The 7-Figure Meta Ads Playbook
│
├─01-The BPM Method (2022)
│ │
│ │
│ ├─01. Welcome (Start Here)
│ │ 01-Introduction to The BPM Method.mkv
│ │ 01-Introduction to The BPM Method.pdf
│ │ 02-Goal Setting & Getting The Best From This Training Program.mkv
│ │ 02-Goal Setting & Getting The Best From This Training Program.pdf
│ │ 03-The BPM Method Support.mkv
│ │ 03-The BPM Method Support.pdf
│ │
│ │
│ ├─02. Selling Anything Online with The AC-4 Framework
│ │ 01-The 4 Key Pillars of Advertising.mkv
│ │ 02-CORE-4 Score Sheet [TEMPLATE] - EXTERNAL - BPM METHOD STUDENTS ONLY.xlsx
│ │ 02-Grading Your AC-4.mkv
│ │ 03-From AC-4 To Advertising Strategy.mkv
│ │ 04-End of Module Review.pdf
│ │ More.png
│ │
│ │
│ ├─03. Pitch The Perfect PRODUCT
│ │ 01-Is Your Product-Service Ads Ready.mkv
│ │ 02-Human Needs & Desires.mkv
│ │
│ │
│ ├─04-4. Find AUDIENCES That Click
│ │ 01-Introduction to The 5W Avatar - The First Step of Creating Magnetic Ads .mkv
│ │ 02-Content Planning Matrix - BPM Method - ZASR (c).xlsx
│ │ 02-Into The Mind of Your Prospects.mkv
│ │ 03-Building Your 5W Avatar .mkv
│ │ 04-Copy Mastery Using The 5W Avatar.mkv
│ │
│ │
│ ├─05. Create OFFERS That Sell
│ │ 01-Introduction .mkv
│ │ 02-Compulsion Offers That Attract, Convince & Convert.mkv
│ │ 03-Storytelling, Visualisation & Emotion - Creating The Perfect Ad.mkv
│ │ 03-Storytelling, Visualisation & Emotion - Creating The Perfect Ad.pdf
│ │ 04-Mega List of Ecommerce Promotions.pdf
│ │
│ │
│ ├─06. Build FUNNELS That Convert
│ │ 01-Introduction .mkv
│ │ 02-The 4 Funnel System Explained.mkv
│ │ 03-4-Funnel System Examples.mkv
│ │ 04-Build Your 4 Funnel System.mkv
│ │ 04-Build Your 4 Funnel System.pdf
│ │
│ │
│ ├─07-Increasing Conversion Rates
│ │ 01-The Customer Experience Framework.mkv
│ │ 02- Landing Page Analysis & Inspiration.mkv
│ │ 03- Landing Page Speed Optimisation .mkv
│ │ 03- Landing Page Speed Optimisation.pdf
│ │ 04- Landing Page Design Example.mkv
│ │ 05- Ecommerce Landing Page Review.mkv
│ │ 06-Site Optimisation- Heatmaps and Clickmaps .mkv
│ │ 06-Site Optimisation-Heatmaps and Clickmaps.pdf
│ │ 07-Site Optimisation- Visitor Spying.mkv
│ │ 08-Site Optimisation- Visitor Polls .mkv
│ │ 09-Site Optimisation Split Testing.pdf
│ │ 09-Site Optimisation- Split Testing.mkv
│ │
│ │
│ ├─08-Improving Average Order Values (AOV)
│ │ 01-AOV Optimisation Methods .mkv
│ │ 02-Ecomerce Bundling Example.mkv
│ │ 02-Ecomerce Bundling Example.pdf
│ │ 03- Amazon Ecommerce Example.mkv
│ │ 04-Cookbook Digital Product Example.mkv
│ │ 05-Promotional Campaigns Hack.mkv
│ │
│ │
│ ├─09-End of Module
│ │ 01-End of Module Review.pdf
│ │
│ │
│ ├─10-7. Getting Ready for Advertising $
│ │ 01-KPIs & Goal Setting.mkv
│ │ 02-The Profit-Revenue Curve.mkv
│ │ BPM Method - Goal Setting Exercise.docx
│ │ CPA, ROAS and LTV Calculator - The BPM Method (public) - Depesh Mandalia(1).xlsx
│ │ CPA, ROAS and LTV Calculator - The BPM Method (public) - Depesh Mandalia.xlsx
│ │ Understanding Your KPI Levers.xlsx
│ │
│ │
│ ├─11-Attribution
│ │ 01-Why You Need Attribution Analysis To Optimise & Scale.mkv
│ │ 01-Why You Need Attribution Analysis To Optimise & Scale.pdf
│ │ 02-eROAS Calculator.mkv
│ │ 02-eROAS Calculator.pdf
│ │ 02-The BPM Method - eROAS Calculator.xlsx
│ │
│ │
│ └─12-Bonus Business Growth Levers
│ 01- Introduction to Business Scaling .mkv
│ 02-More Customers .mkv
│ 03-Repeat Purchases .mkv
│
│
└─02-The 7-Figure Meta (Facebook) Ads Playbook (2022)
│
│
├─01-1. Welcome (Start Here)
│ 01-Introduction to The 7-Figure Meta Ads Playbook (MAP).mkv
│ 02-Goal Setting & Getting The Best From This Training Program.mkv
│ 03-The 7-Figure MAP Mastermind & Support .mkv
│ 03-The 7-Figure MAP Mastermind & Support.pdf
│
│
├─02-2. Ad Account Fundamentals (Before You Run Ads)
│ 01- Introduction.mkv
│
│
├─03-Master The Facebook Algorithm
│ 01-Winning Ad Auctions Through Funnels & Offers .mkv
│ 02-The Facebook Algorithm UNLEASHED.mkv
│
│
├─04-Account Setup
│ 01-Account Structure .mkv
│ 01-Account Structure.pdf
│ 02-Ads Policy Compliance.pdf
│ 02-Facebook-Ads-Campaign-Launch-Policy-Compliance-Checklist-SM-Commerce-2020.pdf
│ 03-The Facebook Pixel .mkv
│ 03-The Facebook Pixel.pdf
│ 04- Advanced Pixel Hacks.mkv
│ 04- Advanced Pixel Hacks.pdf
│ 05-Advanced Setup- Schema & Markup.mkv
│ 05-Advanced Setup-Schema & Markup.pdf
│ 06-Advanced Setup Catalogs (Ecommerce).pdf
│ 07- Advanced Setup-Advanced Matching.pdf
│ 08-Advanced Setup-Offline Conversions.pdf
│ 09- Advanced Setup First Party Cookies.pdf
│ 10- Google Analytics UTM Tagging Format for Ads.pdf
│
│
├─05-Audience Research
│ 01- Using Existing Data & Planning Your Audiences .mkv
│ 01- Using Existing Data & Planning Your Audiences.pdf
│ 02-Uncovering Opportunities via Audience Insights.mkv
│ 02-Uncovering Opportunities via Audience Insights.pdf
│ 03-Audience Building via 'Page Stalking'.mkv
│ 03-Audience Building via Page Stalking.pdf
│ 04-Audience Building via 'Fan Stalking' .mkv
│ 04-Audience Building via Fan Stalking.pdf
│
│
├─06-Ad Building & Creative Research
│ 01-Basics of Creating Ads (FB, IG, MSG) .mkv
│ 01-Basics of Creating Ads (FB, IG, MSG).pdf
│ 02-Creative Research via Success Stories.mkv
│ 02-Creative Research via Success Stories.pdf
│ 03- Ethical Hacking via Ads Library.mkv
│ 03- Ethical Hacking via Ads Library.pdf
│ 04- Ad Formats & Sizes .mkv
│ 04- Ad Formats & Sizes.pdf
│
│
├─07-Creating & Writing Kick-Ass Ads
│ 01-The 3N Ads Formula.mkv
│ 02-N1- Stop the Scroll .mkv
│ 03-N2- Engage.mkv
│ 04-N3- Convert .mkv
│ 05-Creating The Perfect Ad.mkv
│ 05-Creating The Perfect Ad.pdf
│
│
├─08-Data Mastery
│ 01- Introduction to Data Mastery .mkv
│ 02-CPA & ROAS Analysis Tree.mkv
│ 03- CPA & ROAS Calculator.mkv
│ 03- CPA & ROAS Calculator.pdf
│ 04-Report Setup & Analysis Top Level KPIs.pdf
│ 04-Report Setup & Analysis- Top Level KPIs.mkv
│ 05- Report Setup & Analysis- Funnel KPIs .mkv
│ 06-Report Setup & Analysis- Video Engagement KPIs .mkv
│ 07-Report Setup & Analysis- Lead Gen KPIs.mkv
│ 08- Report Setup & Analysis- Webinar KPIs.mkv
│ 09-(NV) Creating Deeper Insights, Fast using Facebook's Ads Reporting.mkv
│ 09-(NV) Creating Deeper Insights, Fast using Facebook's Ads Reporting.pdf
│ 10-Google Sheets KPI Dashboard Example.mkv
│ 11-Google Sheets KPI Dashboard Build.mkv
│ 11-Google Sheets KPI Reporting Template - The BPM Method.xlsx
│ 12- Reporting & Insights Rocket Fuel with Supermetrics.mkv
│ 12- Reporting & Insights Rocket Fuel with Supermetrics.pdf
│ 13-STAR Testing Method .mkv
│ 13-STAR Testing Method.pdf
│
│
├─09-Campaign Budget Optimisation (CBO) Mastery
│ 01-CBO Mastery.mkv
│ 01-CBO Mastery.pdf
│
│
├─10-3. Launch Your Test Campaigns
│ 01-Introduction to The Graduation Framework.mkv
│
│
├─11-The Graduation Framework
│ 01- Introduction to The Graduation Framework.mkv
│ 01-BPM_Method_-_Grad_Testing_Process_-_updated_23_April_2020-Grad_Testing_Flow.pdf
│ 02-Setting Up Your Ads Library.mkv
│ 02-Setting Up Your Ads Library.pdf
│ 03-Android-iOS Split Testing.mkv
│ 04-Calibration Testing.mkv
│ 05-BPM~1.pdf
│ 05-GT Phase 1 Finding Winning Audience.pdf
│ 05-GT Phase 1- Finding Winning Audience.mkv
│ 06- GT Phase 2- Finding Winning Ads.mkv
│ 06- GT Phase 2-Finding Winning Ads.pdf
│ 06-BPM_Method_-_Grad_Testing_Process_-_updated_23_April_2020-Phase_2_-_Ad_Testing.pdf
│ 07-BPM_Method_-_Grad_Testing_Process_-_updated_23_April_2020-Phase_3_-_Prospecting.pdf
│ 07-GT Phase 3- Stability & Prospecting.mkv
│ 07-GT Phase 3-Stability & Prospecting.pdf
│ 08-GT Phase 3- Prospecting Next Steps.mkv
│ 08-GT Phase 3-Prospecting Next Steps.pdf
│ 09-The GTA Method - Analysis, Action, Automation.mkv
│ 10-The GTA Method - Setting Rules .mkv
│ 12-Graduation Framework FAQs.pdf
│ 13-Split Testing .mkv
│ 13-Split Testing.pdf
│
│
├─12-End of Module
│ 01-End of Module Review.pdf
│
│
├─13-4. Stabilise & Optimise For Profits
│ 01-Introduction to Stabilisation & Optimisation.mkv
│
│
├─14-Launch Your Retargeting Funnel
│ 01-WARM DCO Infinity Retargeting Strategy Setup.mkv
│ 01-WARM DCO Infinity Retargeting Strategy Setup.pdf
│ 02-WARM DCO Retargeting Infinity Strategy Analysis.mkv
│ 03-HOT DCO Infinity Retargeting Strategy Example.mkv
│ 03-HOT DCO Infinity Retargeting Strategy Example.pdf
│ 05-Ecommerce DPA Product Sets .mkv
│
│
├─15-Analysis-Digging & Panning For Gold
│ 01-Prospecting Stability Example.mkv
│ 02-BPM Method - Gold Digging Scoresheet - External.xlsx
│ 02-Gold Digging for Stability & Growth.mkv
│ 03-The Punisher Method to Reset Performance .mkv
│ 04-The Ads Sniper Method to Optimise Spend .mkv
│
│
├─16-Reducing CPMs (Auction Optimization)
│ 02-Reduce CPM via higher Meta Page Engagement .mkv
│ 04-Reduce CPM with High Quality Content Research.mkv
│ 04-Reduce CPM with High Quality Content Research.pdf
│ 05-Reduce CPM with High Page Quality Scores .mkv
│ 05-Reduce CPM with High Page Quality Scores.pdf
│ 06-Reduce CPM via Ad Quality Score Analysis.mkv
│ 06-Reduce CPM via Ad Quality Score Analysis.pdf
│ 07-Reduce CPM through Auction Insights Analysis.mkv
│ 08-Reduce CPM using The VCO Strategy (Variable Campaign Objectives).mkv
│
│
├─17-End of Module
│ 01- End of Module Review.pdf
│
│
├─18-5. Scaling
│ 01-BPM Method - Scaling checklist.docx
│ 01-Growth vs Scaling.mkv
│ 02-Ads Scaling Mindset .mkv
│ 02-The BPM Method - Scaling Mindset.docx
│
│
├─19-Campaign Scaling Strategies
│ 01-Introduction to Campaign Scaling Strategies .mkv
│ 02-The GT-CBO Method.mkv
│ 03-The BPM Method - V-Scale.docx
│ 03-V-Scale - Moderate Spend Increases Requiring Less Time & Effort (preferred!).mkv
│ 04-The BPM Method - Nitro V-Scale.docx
│ 05-H-Scale Split - Duplicating Ad Sets for Scaling (Lower Reliability since 2020).mkv
│ 05-The BPM Method - H-Scale Split.docx
│ 06-H-Scale Dupe - Risks Stability in Favour of More Chances of Conversions.mkv
│ 06-The BPM Method - H-Scale Dupe.docx
│ 07-The BPM Method - M-Scale Bid Cap.docx
│ 07-The BPM Method - M-Scale Cost Cap.docx
│ 07-The BPM Method - M-Scale ROAS_Value Bid.docx
│ 07-TheBPMMethod.com - Choosing the right manual bid strategy (Via Facebook).xlsx
│ 08-Scaling Example Using V-Scale, H-Scale & M-Scale.mkv
│
│
├─20-Bonus-Media Buying Mastery
│ 01-Broad Audience Lookalike Building (Scale Like The Top 0.1% Of FB Advertisers).mkv
│ 02-Signal vs Noise in Ads Management.mkv
│ 02-Signal vs Noise in Ads Management.pdf
│ 03- Promotional Campaign Setup .mkv
│ 04-Strategies To Reduce Facebook Costs (CPM) - Improve Stability & Profitability.mkv
│ 05-The Anatomy of a Perfect Media Buying Team.mkv
│ 06-The New & Simplified Facebook Ads Success Model.mkv
│
│
└─21-The Email Marketing Bonus
01-Email Marketing Bonus.pdf
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