营销策略的剧本 – 从市场细分和客户分析到营销计划制定的一步一步的过程

对预期增长的B2B销售进行切实可行的培训。

让你的市场营销、销售和高管集中在目标市场、定位、渠道、活动和内容上,
以获得理想的客户,
扩大交易规模,
加速你的渠道。

视频包括从市场细分和理想的客户分析,
到营销计划制定的一步一步的过程。

  • 教程编号:1988409465
  • 教程语言:英语 / 无字幕
  • 安全扫描:无病毒无插件 / 云查杀 Virustotal Virscan
  • 培训机构:未知
  • 文件大小:3.5GB
  • 文件格式:视频 / 文档 / 图文
  • 压缩软件:7ZIP
  • 视频播放:完美解码

  └─Marketing Strategy Playbook
      │
      │  
      ├─01 Full Funnel Strategy
      │  │
      │  │  
      │  ├─Define a clear goal
      │  │      Define a clear goal - Full-Funnel B2B Marketing Academy.mp4
      │  │    
      │  │      
      │  ├─GTM Strategy Toolkit
      │  │      GTM Strategy Toolkit (make a copy of the worksheet) + Slides +.mp4
      │  │      Make a copy (google sheet).txt
      │  │      Market segmentation - overview of the process and preparation.pdf
      │  │      Marketing channels and tools.xlsx
      │  │      Marketing plan for B2B service-based company.pdf.encrypted
      │  │      Marketing plan template.xlsx
      │  │      SaaS marketing plan.xlsx
      │  │    
      │  │      
      │  ├─ROI Taxes
      │  │      ROI taxes - Full-Funnel B2B Marketing Academy.mp4
      │  │    
      │  │      
      │  ├─The Boiler Room Strategy
      │  │      The Boiler Room Strategy - Full-Funnel B2B Marketing Academy.mp4
      │  │    
      │  │      
      │  └─The Full-Funnel Marketing Strategy
      │          The Full-Funnel Marketing Strategy - Full-Funnel B2B Marketing.mp4
      │          The Full-Funnel Marketing Strategy - Full-Funnel B2B Marketing.ts
      │        
      │          
      ├─02 Market Segmentation
      │      Adding non-standard criteria for more efficient market segmentation(1).mp4
      │      Adding non-standard criteria for more efficient market segmentation(1).ts
      │      Analyze your existing customer database - Full-Funnel B2B Marketing.mp4
      │      Analyze your existing customer database - Full-Funnel B2B Marketing.ts
      │      How to segment market using standard criteria TEMPLATE - Full-Funnel B2B Marketing(1).mp4
      │      How to segment market using standard criteria TEMPLATE - Full-Funnel B2B Marketing(1).ts
      │    
      │      
      ├─03 Ideal Customer Profile
      │      How to create a B2B ideal customer profile - part 2.mp4
      │      How to create a B2B ideal customer profile - part 2.ts
      │      How to create a B2B ideal customer profile.mp4
      │      How to create a B2B ideal customer profile.ts
      │    
      │      
      ├─04 Positioning And Unique Value Proposition (Uvp)
      │  │
      │  │  
      │  ├─1. Standing out Why does it matter and what does it mean
      │  │      How To Differentiate Your Brand in The Sea of Sameness.txt
      │  │    
      │  │      
      │  ├─2. Positioning strategies
      │  │      April Dunford - Positioning - the Misunderstood Foundation of Great Marketing.mp4
      │  │      Positioning strategies - Full-Funnel B2B Marketing.mp4
      │  │      Positioning strategies - Full-Funnel B2B Marketing.ts
      │  │    
      │  │      
      │  ├─3. Other differentiation approaches
      │  │      Other differentiation approaches - Full-Funnel B2B Marketing Academy.mp4
      │  │      Other differentiation approaches - Full-Funnel B2B Marketing Academy.ts
      │  │    
      │  │      
      │  ├─4. Analyzing competitors messaging & positioning
      │  │      Analyzing competitors messaging & positioning.mp4
      │  │      Analyzing competitors messaging & positioning.ts
      │  │    
      │  │      
      │  ├─5. Develop the Unique Value Proposition (UVP) & the UVP amplifiers
      │  │      Develop the Unique Value Proposition (UVP).mp4
      │  │      Develop the Unique Value Proposition (UVP).ts
      │  │    
      │  │      
      │  ├─6. How to validate your UVP
      │  │      How to validate your UVP - Full.mp4
      │  │      How to validate your UVP - Full.ts
      │  │    
      │  │      
      │  └─7. Implementing your positioning and UVP
      │          About Us Template.pdf
      │          Home page (B2B service-based) Ex. 1.pdf
      │          Implementing your positioning and UVP - Full.mp4
      │          Implementing your positioning and UVP - Full.ts
      │          SaaS Landing Page Cheatsheet.pdf
      │        
      │          
      ├─05 The Buyer’s Journey
      │      How to identify channels for marketing and prospecting - Full-Funnel.mp4
      │      How to identify channels for marketing and prospecting - Full-Funnel.ts
      │      How to map out the buying process - Full.mp4
      │      How to map out the buying process - Full.ts
      │      The harsh truth about the B2B buying process - Full.mp4
      │      The harsh truth about the B2B buying process - Full.ts
      │    
      │      
      ├─06  Develop A Customer-Centric Marketing And Sales Processes
      │  │
      │  │  
      │  ├─1. Developing a map of informational needs
      │  │      Developing a map of informational needs - Full-Funnel.mp4
      │  │      Developing a map of informational needs - Full-Funnel.ts
      │  │    
      │  │      
      │  ├─2. The content audit
      │  │      The content audit - Full-Funnel.mp4
      │  │      The content audit - Full-Funnel.ts
      │  │    
      │  │      
      │  └─3. Develop a marketing and sales process based on the buyer journey
      │        
      │          
      ├─07 Marketing Planning
      │      Define the growth areas with the sales pipeline velocity calculator.mp4
      │      Define the growth areas with the sales pipeline velocity calculator.ts
      │      How to create a great marketing plan - Full-Funnel.mp4
      │      How to create a great marketing plan - Full-Funnel.ts
      │      How to launch new programs and complex campaigns - Full-Funnel.mp4
      │      How to launch new programs and complex campaigns - Full-Funnel.ts
      │    
      │      
      ├─08 B2b Marketing Report And Dashboard
      │      Core marketing report and dashboard - Full-Funnel.mp4
      │      Core marketing report and dashboard - Full-Funnel.ts
      │    
      │      
      ├─09 Marketing Strategy Presentation
      │      Marketing strategy presentation and template - Full-Funnel.mp4
      │      Marketing strategy presentation and template - Full-Funnel.ts
      │    
      │      
      ├─10 Next Steps & Full-Funnel Academy
      │      What’s next- - Full-Funnel.mp4
      │      What’s next- - Full-Funnel.ts
      │    
      │      
      └─Bonus
          │
          │  
          └─A skillset of modern B2B marketer
                  A skillset of modern B2B marketer - Full-Funnel.mp4
                  A skillset of modern B2B marketer - Full-Funnel.ts

此处内容需要权限查看

您还没有获得查看权限包月VIP包年VIP终身VIP可免费查看

升级VIP免费查看

发表回复

登录... 后才能评论