营销策略的剧本 – 从市场细分和客户分析到营销计划制定的一步一步的过程
电商之家 
对预期增长的B2B销售进行切实可行的培训。
让你的市场营销、销售和高管集中在目标市场、定位、渠道、活动和内容上，
以获得理想的客户，
扩大交易规模，
加速你的渠道。视频包括从市场细分和理想的客户分析，
到营销计划制定的一步一步的过程。
- 教程编号：1988409465
- 教程语言：英语 / 无字幕
- 安全扫描：无病毒无插件 / 云查杀 Virustotal Virscan
- 培训机构：未知
- 文件大小：3.5GB
- 文件格式：视频 / 文档 / 图文
- 压缩软件：7ZIP
- 视频播放：完美解码
└─Marketing Strategy Playbook
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├─01 Full Funnel Strategy
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│ ├─Define a clear goal
│ │ Define a clear goal - Full-Funnel B2B Marketing Academy.mp4
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│ ├─GTM Strategy Toolkit
│ │ GTM Strategy Toolkit (make a copy of the worksheet) + Slides +.mp4
│ │ Make a copy (google sheet).txt
│ │ Market segmentation - overview of the process and preparation.pdf
│ │ Marketing channels and tools.xlsx
│ │ Marketing plan for B2B service-based company.pdf.encrypted
│ │ Marketing plan template.xlsx
│ │ SaaS marketing plan.xlsx
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│ ├─ROI Taxes
│ │ ROI taxes - Full-Funnel B2B Marketing Academy.mp4
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│ ├─The Boiler Room Strategy
│ │ The Boiler Room Strategy - Full-Funnel B2B Marketing Academy.mp4
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│ └─The Full-Funnel Marketing Strategy
│ The Full-Funnel Marketing Strategy - Full-Funnel B2B Marketing.mp4
│ The Full-Funnel Marketing Strategy - Full-Funnel B2B Marketing.ts
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├─02 Market Segmentation
│ Adding non-standard criteria for more efficient market segmentation(1).mp4
│ Adding non-standard criteria for more efficient market segmentation(1).ts
│ Analyze your existing customer database - Full-Funnel B2B Marketing.mp4
│ Analyze your existing customer database - Full-Funnel B2B Marketing.ts
│ How to segment market using standard criteria TEMPLATE - Full-Funnel B2B Marketing(1).mp4
│ How to segment market using standard criteria TEMPLATE - Full-Funnel B2B Marketing(1).ts
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├─03 Ideal Customer Profile
│ How to create a B2B ideal customer profile - part 2.mp4
│ How to create a B2B ideal customer profile - part 2.ts
│ How to create a B2B ideal customer profile.mp4
│ How to create a B2B ideal customer profile.ts
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├─04 Positioning And Unique Value Proposition (Uvp)
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│ ├─1. Standing out Why does it matter and what does it mean
│ │ How To Differentiate Your Brand in The Sea of Sameness.txt
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│ ├─2. Positioning strategies
│ │ April Dunford - Positioning - the Misunderstood Foundation of Great Marketing.mp4
│ │ Positioning strategies - Full-Funnel B2B Marketing.mp4
│ │ Positioning strategies - Full-Funnel B2B Marketing.ts
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│ ├─3. Other differentiation approaches
│ │ Other differentiation approaches - Full-Funnel B2B Marketing Academy.mp4
│ │ Other differentiation approaches - Full-Funnel B2B Marketing Academy.ts
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│ ├─4. Analyzing competitors messaging & positioning
│ │ Analyzing competitors messaging & positioning.mp4
│ │ Analyzing competitors messaging & positioning.ts
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│ ├─5. Develop the Unique Value Proposition (UVP) & the UVP amplifiers
│ │ Develop the Unique Value Proposition (UVP).mp4
│ │ Develop the Unique Value Proposition (UVP).ts
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│ ├─6. How to validate your UVP
│ │ How to validate your UVP - Full.mp4
│ │ How to validate your UVP - Full.ts
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│ └─7. Implementing your positioning and UVP
│ About Us Template.pdf
│ Home page (B2B service-based) Ex. 1.pdf
│ Implementing your positioning and UVP - Full.mp4
│ Implementing your positioning and UVP - Full.ts
│ SaaS Landing Page Cheatsheet.pdf
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├─05 The Buyer’s Journey
│ How to identify channels for marketing and prospecting - Full-Funnel.mp4
│ How to identify channels for marketing and prospecting - Full-Funnel.ts
│ How to map out the buying process - Full.mp4
│ How to map out the buying process - Full.ts
│ The harsh truth about the B2B buying process - Full.mp4
│ The harsh truth about the B2B buying process - Full.ts
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├─06 Develop A Customer-Centric Marketing And Sales Processes
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│ ├─1. Developing a map of informational needs
│ │ Developing a map of informational needs - Full-Funnel.mp4
│ │ Developing a map of informational needs - Full-Funnel.ts
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│ ├─2. The content audit
│ │ The content audit - Full-Funnel.mp4
│ │ The content audit - Full-Funnel.ts
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│ └─3. Develop a marketing and sales process based on the buyer journey
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├─07 Marketing Planning
│ Define the growth areas with the sales pipeline velocity calculator.mp4
│ Define the growth areas with the sales pipeline velocity calculator.ts
│ How to create a great marketing plan - Full-Funnel.mp4
│ How to create a great marketing plan - Full-Funnel.ts
│ How to launch new programs and complex campaigns - Full-Funnel.mp4
│ How to launch new programs and complex campaigns - Full-Funnel.ts
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├─08 B2b Marketing Report And Dashboard
│ Core marketing report and dashboard - Full-Funnel.mp4
│ Core marketing report and dashboard - Full-Funnel.ts
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├─09 Marketing Strategy Presentation
│ Marketing strategy presentation and template - Full-Funnel.mp4
│ Marketing strategy presentation and template - Full-Funnel.ts
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├─10 Next Steps & Full-Funnel Academy
│ What’s next- - Full-Funnel.mp4
│ What’s next- - Full-Funnel.ts
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└─Bonus
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└─A skillset of modern B2B marketer
A skillset of modern B2B marketer - Full-Funnel.mp4
A skillset of modern B2B marketer - Full-Funnel.ts
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