给你所有的 Facebook Ads 工具和技能,建立最有效的 Facebook 活动!

本课程将给你所有的 Facebook Ads 工具和技能,
你需要建立最有效和负担得起的Facebook活动。

我将教你如何让大广告商每天在Facebook上投入数百万美元的广告,
同时保持积极的ROI。

包括你需要了解的Facebook广告的每一个主题:
Facebook的广告生态系统,
创建引人注目的广告,
广告拍卖,
活动结构,
投标等等。

  • 教程编号:1767758282
  • 教程语言:英语 / 无字幕
  • 安全扫描:无病毒无插件
  • 培训机构:未知
  • 文件大小:5.76GB
  • 文件格式:视频 / 文档 / 图文

教程目录
   ├─01-Introduction
   │      02-Brands Built Entirely on Facebook & Instagram - What do They Know-.mkv
   │      03-About Me.mkv
   │      04-What You'll Learn in this Course.mkv
   │      04-What You'll Learn in this Course.pdf
   │      05-Agenda for This Course.mkv
   │      05-Screen Shot 2019-12-19 at 5.56.30 PM.png
   │      说明.txt
   │      
   ├─02-Facebook's Ad Ecosystem
   │      01-Facebook's Ad Ecosystem and the 10 Year Roadmap.mkv
   │      01-Welcome! [QQ_250075083].mp4
   │      02-Beyond the Facebook Blue App.mkv
   │      02-Screen Shot 2019-12-18 at 4.13.35 PM.png
   │      02-Screen Shot 2019-12-18 at 4.13.59 PM.png
   │      03-Cross-Channel, Cross-Device, Identity Tracking.mkv
   │      04-Screen Shot 2019-12-18 at 4.31.57 PM.png
   │      04-The Emergence of Digital Native Companies, Built on Facebook and Instagram.mkv
   │      05-Programming the Right Instructions- Campaign Objectives.mkv
   │      06-Modern Problems Require Modern Solutions.mkv
   │      07-ad ecosystem quiz! _ khalid h's facebook marketing school.pdf
   │      08-NEW_ Ads Manager Part 1_ Beginner 101, Navigation, and Reporting.pdf
   │      09-NEW- Campaign Structures- Evolving From Basic to Advanced.mkv
   │      说明.txt
   │      
   ├─03-How to WIN the Facebook ad auction
   │      01-How the Facebook Ad Auction Works.mkv
   │      02-Screen Shot 2019-12-24 at 12.15.05 PM.png
   │      02-The Underlying Auction Formula That Runs EVERYTHING.mkv
   │      03-How to Win at the Auction [QQ_250075083].mp4
   │      03-How to Win at the Auction.mkv
   │      03-Screen Shot 2019-12-13 at 3.03.07 PM.png
   │      04-Minimizing Constraints on Delivery.mkv
   │      05-Why are Lookalike Audiences So Powerful-.mkv
   │      06-Building a Robust Lookalike Targeting Strategy.mkv
   │      06-Screen Shot 2019-12-15 at 11.00.20 AM.png
   │      06-Screen Shot 2019-12-15 at 11.00.27 AM.png
   │      07-NEW- A Step-by-Step Guide to Setting Up Lookalike Audiences (in Ads Manager).mkv
   │      08-The 'Learning Stage' of Optimization.mkv
   │      09-Preventing 'Significant Edits' & Learning Resets.mkv
   │      09-Screen Shot 2019-12-15 at 12.56.59 PM.png
   │      10-What Exactly is the Facebook Pixel- Why is it a MUST-.mkv
   │      11-Facebook Pixel Implementation Principles.mkv
   │      11-Screen Shot 2019-12-15 at 3.39.15 PM.png
   │      12-Placement Liquidity (Automatic Placements & Asset Customization).mkv
   │      13-Post-Click User Experience.mkv
   │      13-Screen Shot 2019-12-15 at 3.50.49 PM.png
   │      14-Key Takeaways.mkv
   │      14-Screen Shot 2019-12-15 at 3.51.03 PM.png
   │      15-ad auction quiz! _ khalid h's facebook marketing school.pdf
   │      说明.txt
   │      
   ├─04-What the Best Advertisers Do
   │      01-Who are the Best- Why Should We Care What They Do.mkv
   │      02-The Automation Mindset.mkv
   │      03-5 Principles to Remember [QQ_250075083].mp4
   │      03-Screen Shot 2019-12-19 at 10.58.14 AM.png
   │      04-1. Automated Account Structures.mkv
   │      04-Screen Shot 2019-12-19 at 11.18.53 AM.png
   │      05-2. A) Campaign Budget Optimization.mkv
   │      05-Screen Shot 2019-12-19 at 11.51.38 AM.png
   │      06-2. B) Example of Campaign Structure.mkv
   │      06-Screen Shot 2019-12-19 at 1.20.07 PM.png
   │      07-3. A) Bid-Constrained vs Budget-Constrained.mkv
   │      08-3. B) Manual Bidding - How Do You Do It-.mkv
   │      09-3. C) Manual Bidding - How Does It Actually Work-.mkv
   │      09-Screen Shot 2019-12-19 at 1.18.23 PM.png
   │      10-3. D) Manual Bidding Examples - How to Choose the Right Bid Amount.mkv
   │      10-Screen Shot 2019-12-19 at 12.59.01 PM.png
   │      11-3. E) Advanced Bidding Strategy with LTV Cohorts.mkv
   │      11-Screen Shot 2019-12-19 at 1.35.08 PM.png
   │      12-3. F) Cost Cap vs Bid Cap vs Target Cost Bidding.mkv
   │      13-4. Laser Focused on Signal Volume.mkv
   │      13-Screen Shot 2019-12-19 at 1.36.27 PM.png
   │      14-5. Fully Leveraged Targeting Capabilities.mkv
   │      15-Key Takeaways.mkv
   │      15-Screen Shot 2019-12-19 at 2.18.54 PM.png
   │      16-what the best advertisers do - quiz! _ khalid h's facebook marketing school.pdf
   │      说明.txt
   │      
   ├─05-How to Build Amazing Ads
   │      01-The Mobile Attention Span.mkv
   │      02-Creative Best Practices and Considerations.mkv
   │      03-Stories + Feed Video + Static = Winning Combination.mkv
   │      04-Deconstructing Excellent Ads - Part 1.mkv
   │      05-Deconstructing Excellent Ads - Part 2.mkv
   │      06-Deconstructing Excellent Ads - Part 3.mkv
   │      07-Adding Motion to Static Images (Cinemagraphs).mkv
   │      08-The Ad Library - An Incredible Tool No-one Knows About.mkv
   │      08-The Ad Library - An Incredible Tool No-one Knows About.pdf
   │      09-Animoto - My Choice for Building Great Ads.mkv
   │      09-Animoto - My Choice for Building Great Ads.pdf
   │      10-Creative Hub Gallery - For Inspiration & Exploring New Formats.mkv
   │      10-Creative Hub Gallery - For Inspiration & Exploring New Formats.pdf
   │      11-Native Ads Manager Editor - Quick & Easy Templates.mkv
   │      12- Canva - General Design Resource with Templates.mkv
   │      12- Canva - General Design Resource with Templates.pdf
   │      13-Key Takeaways.mkv
   │      13-Screen Shot 2019-12-19 at 4.06.55 PM.png
   │      14-how to build amazing ads - quiz! _ khalid h's facebook marketing school.pdf
   │      说明.txt
   │      
   ├─06-Newly Added Content!
   │      01-Lead Ads Part 1- What are Lead Ads & Who Should Use Them-.mkv
   │      02-Lead Ads Part 2- Why Use Lead Ads-.mkv
   │      03-Lead Ads Part 3- Step-by-Step Tutorial, How to Setup a Campaign + Copywriting Tips.mkv
   │      04-Lead Ads Part 4- Best Practices.mkv
   │      05-eCommerce Campaign Structure Guide.mkv
   │      06- Dynamic Creative- Super-Easy, Automated Ad Creation.mkv
   │      07-Ad Policy Part 1- Policy Compliance.mkv
   │      08-Ad Policy Part 2- Preventing Disables, Appeals, Limiting Impact on Business, and More.mkv
   │      09-Scaling Ad Spend Part 1- Case Study + Prerequisites.mkv
   │      10-Scaling Ad Spend Part 2- How I Scale, Scaling Tactics, and Leaky Buckets.mkv
   │      11-The Audience Overlap Analysis Tool.mkv
   │      12-Conversion Optimization Windows.mkv
   │      13-COLD Starts- How to Start with No Data, the Cascading Method.mkv
   │      14-Dynamic Ads Part 1- Intro, Benefits, and Requirements.mkv
   │      15-Dynamic Ads Part 2- Step-by-Step Tutorial.mkv
   │      说明.txt
   │      
   └─07-Conclusion
           01-Congrats on Finishing the Course!  [QQ_250075083].mp4
           01-Congrats on Finishing the Course! .pdf

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