市场营销研讨会!行之有效的引以为豪的营销技术分享!

为想要成长的营销人员举办的 Akimbo 研讨会。

通过学习在现代世界中行之有效的技术,
您可以进行引以为豪的营销……
因为它合乎道德、慷慨且有效。

你将学习:
讲故事让改变发生。
获得客户、获得市场份额并为您的受众提供服务。
定位您的服务或产品,使其真正出色。
清楚地看到在市场中创造价值的机会。
开发您的听众会谈论的有价值的产品和服务。
以能引起共鸣和传播的方式进行交流。
节省金钱,节省时间,并发展您的部落。

  • 教程编号:0666992432
  • 教程语言:英语 / 无字幕
  • 安全扫描:无病毒无插件
  • 培训机构:未知
  • 文件大小:4.71GB
  • 文件格式:视频 / 文档 / 图文

教程目录
   ├─1. Welcome
   │      Getting started - The Marketing Seminar from Seth Godin_2.mkv
   │      How this seminar works - The Marketing Seminar from Seth Godin.mkv
   │      the first lesson.txt
   │      welcome.mkv
   │      说明.txt
   │      
   ├─2. Marketing with Intention; The Trifecta
   │      1. What change are you trying to make- - The Marketing Seminar from Seth Godin.mkv
   │      2. Who are you trying to change- - The Marketing Seminar from Seth Godin.mkv
   │      3. Q&A- Being small - The Marketing Seminar from Seth Godin.mkv
   │      4. What is the promise you're making- - The Marketing Seminar from Seth Godin.mkv
   │      5. Case study- lululemon and the book trick - The Marketing Seminar from Seth Godin.mkv
   │      Case study; lululemon and the book trick.txt
   │      what changes are you trying to make.txt
   │      What promise are you making to your customers.txt
   │      Who are you trying to change.txt
   │      说明.txt
   │      
   ├─3. Positioning to Serve
   │      1. An empathic posture - The Marketing Seminar from Seth Godin.mkv
   │      2. Positioning Part 1 - The Marketing Seminar from Seth Godin.mkv
   │      3. Q&A- Empathy in B2B marketing - The Marketing Seminar from Seth Godin.mkv
   │      4. Positioning Part 2 - The Marketing Seminar from Seth Godin.mkv
   │      5a. Positioning yourself (plus a case study) - The Marketing Seminar from Seth Godin.mkv
   │      5b. Positioning yourself (plus a case study) - The Marketing Seminar from Seth Godin.mkv
   │      An empathic posture.txt
   │      Positioning Part 1.txt
   │      Positioning Part 2.txt
   │      Positioning yourself.txt
   │      说明.txt
   │      
   ├─4. Wants, Needs and Worldviews
   │      1. What do people want- - The Marketing Seminar from Seth Godin.mkv
   │      2. Q&A- Digging deeper into needs - The Marketing Seminar from Seth Godin.mkv
   │      3a. Case study- Evaluating the Discourse sales website - The Marketing Seminar from Seth Godin.mkv
   │      4. Worldviews and personas - The Marketing Seminar from Seth Godin.mkv
   │      5a. Market research - The Marketing Seminar from Seth Godin.mkv
   │      5b. cleveland clinic on empathy.mkv
   │      5c. cleveland clinic on empathy 2.mkv
   │      5d. all that we share.mp4
   │      6. Q&A- Existential needs vs dreams and desires - The Marketing Seminar from Seth Godin.mkv
   │      7. People like us do things like this - The Marketing Seminar from Seth Godin.mkv
   │      8. Why don't people choose you- - The Marketing Seminar from Seth Godin.mkv
   │      Market research.txt
   │      People like us do things like this.txt
   │      PeopleLikeUs_EBook_5.30.2017.pdf
   │      Q&A; Digging deeper into needs.txt
   │      Q&A; Existential needs vs dreams and desires.txt
   │      What do people want.txt
   │      Why don't people choose you.txt
   │      Worldviews and personas.txt
   │      说明.txt
   │      
   ├─5. Trust, Tension, Tools, Tactics…and Your Agenda
   │  │  10. Considering -free- - The Marketing Seminar from Seth Godin.mkv
   │  │  12. Understanding the Purple Cow - The Marketing Seminar from Seth Godin.mkv
   │  │  13. PR and publicity - The Marketing Seminar from Seth Godin.mkv
   │  │  14. Q&A Scrapbooking and ABT - The Marketing Seminar from Seth Godin.mkv
   │  │  15. Case Study- B2B and remarkable - The Marketing Seminar from Seth Godin.mkv
   │  │  16. Permission marketing - The Marketing Seminar from Seth Godin.mkv
   │  │  17. Case Study- Permission Marketing and Hallmark - The Marketing Seminar from Seth Godin.mkv
   │  │  18. Q&A- Creating, serving and changing students - The Marketing Seminar from Seth Godin.mkv
   │  │  19. Tribes - The Marketing Seminar from Seth Godin.mkv
   │  │  1a. Trust and tension - The Marketing Seminar from Seth Godin.mkv
   │  │  1b. the paper chase.mkv
   │  │  2. Q&A Enrollment in the journey - The Marketing Seminar from Seth Godin.mkv
   │  │  20. Inverting the first rule of Fight Club - The Marketing Seminar from Seth Godin.mkv
   │  │  21. Case study- Coaching, karate, socks and more - The Marketing Seminar from Seth Godin.mkv
   │  │  23. The ideavirus - The Marketing Seminar from Seth Godin.mkv
   │  │  24a. Rogers Curve and the chasm - The Marketing Seminar from Seth Godin.mkv
   │  │  24b. Rogers Curve and the chasm - The Marketing Seminar from Seth Godin_2.mkv
   │  │  25. The long tail - The Marketing Seminar from Seth Godin.mkv
   │  │  28. Case study- Relaunching Welch's in New York - The Marketing Seminar from Seth Godin.mkv
   │  │  29. A brand is not a logo - The Marketing Seminar from Seth Godin.mkv
   │  │  30. Q&A Empathy revisited - The Marketing Seminar from Seth Godin.mkv
   │  │  32. Spending money on direct and brand - The Marketing Seminar from Seth Godin.mkv
   │  │  33. Frequency - The Marketing Seminar from Seth Godin.mkv
   │  │  34. Reciprocity - The Marketing Seminar from Seth Godin.mkv
   │  │  37. Naming - The Marketing Seminar from Seth Godin.mkv
   │  │  38a. Impresarios and promotions - The Marketing Seminar from Seth Godin.mkv
   │  │  38b. Impresarios and promotions - The Marketing Seminar from Seth Godin_2.mkv
   │  │  39. Q&A Mindfulness in marketing - The Marketing Seminar from Seth Godin.mkv
   │  │  3a. Case Study- Penguin Magic + What we want or how we get it - The Marketing Seminar from Seth Godin.mkv
   │  │  3b. Case Study- Penguin Magic + What we want or how we get it - The Marketing Seminar from Seth Godin_2.mkv
   │  │  4. Status roles and tension - The Marketing Seminar from Seth Godin.mkv
   │  │  40. Behavioral economics for marketers - The Marketing Seminar from Seth Godin.mkv
   │  │  41. Case Study- altMBA - The Marketing Seminar from Seth Godin.mkv
   │  │  5. Modern Marketing Plan - The Marketing Seminar from Seth Godin.mkv
   │  │  6a. Q&A Commodities, scammers and competition - The Marketing Seminar from Seth Godin.mkv
   │  │  6b. mad men clip.mkv
   │  │  7. Pricing as a marketing tool - The Marketing Seminar from Seth Godin.mkv
   │  │  8a. Testimonials, blurbs and endorsements - The Marketing Seminar from Seth Godin_2.mkv
   │  │  8b. Testimonials, blurbs and endorsements - The Marketing Seminar from Seth Godin.mkv
   │  │  9. Getting the word out - The Marketing Seminar from Seth Godin.mkv
   │  │  A brand is not a logo.txt
   │  │  Behavioral economics for marketers.txt
   │  │  Case Study; altMBA.txt
   │  │  Case Study; B2B and remarkable.txt
   │  │  Case study; Coaching, karate, socks and more.txt
   │  │  Case Study; Penguin Magic + What we want or how we get it.txt
   │  │  Case Study; Permission Marketing and Hallmark.txt
   │  │  Case study; Relaunching Welch's in New York.txt
   │  │  Considering free.txt
   │  │  Frequency.txt
   │  │  Getting the word out.txt
   │  │  getting the word out2.pdf
   │  │  Impresarios and promotions.txt
   │  │  Inverting the first rule of Fight Club.txt
   │  │  Modern Marketing Plan.txt
   │  │  naming.txt
   │  │  Permission marketing.txt
   │  │  PR and publicity.txt
   │  │  Pricing as a marketing tool.txt
   │  │  Q&A Commodities, scammers and competition.txt
   │  │  Q&A Empathy revisited.txt
   │  │  Q&A Mindfulness in marketing.txt
   │  │  Q&A Scrapbooking and ABT.txt
   │  │  Q&A; Creating, serving and changing students.txt
   │  │  Reciprocity.txt
   │  │  Rogers Curve and the chasm.txt
   │  │  Spending money on direct and brand.txt
   │  │  Status roles and tension.txt
   │  │  Testimonials, blurbs and endorsements.txt
   │  │  the idea virus readandshare.pdf
   │  │  the ideavirus.txt
   │  │  The long tail.txt
   │  │  Tribes.txt
   │  │  Trust and tension.txt
   │  │  Understanding the Purple Cow.txt
   │  │  说明.txt
   │  │  
   │  ├─11. The elements of storytelling
   │  │      1. The elements of storytelling - The Marketing Seminar from Seth Godin.mkv
   │  │      2. The elements of storytelling - The Marketing Seminar from Seth Godin_2.mkv
   │  │      And a fictionalized speech from a movie that demonstrates Ganz' point.mkv
   │  │      And to move from the sublime to the ridiculous.mkv
   │  │      harley.jpg
   │  │      Here's a speech that Ganz uses in his training.mkv
   │  │      Story of self, story of us, story of now.mkv
   │  │      The elements of storytelling.txt
   │  │      说明.txt
   │  │      
   │  ├─22. Q&A Marketing to the most important student
   │  │      A Zig story.pdf
   │  │      Q&A Marketing to the most important student.txt
   │  │      说明.txt
   │  │      
   │  ├─26. Q&A ABW (always be wrong)
   │  │      more cowbell.mkv
   │  │      Q&A ABW (always be wrong) - The Marketing Seminar from Seth Godin.mkv
   │  │      Q&A ABW (always be wrong).txt
   │  │      说明.txt
   │  │      
   │  ├─27. Understanding the funnel
   │  │      Funnel Math.xlsx
   │  │      skydiving Funnel.png
   │  │      Understanding the funnel - The Marketing Seminar from Seth Godin.mkv
   │  │      Understanding the funnel.txt
   │  │      说明.txt
   │  │      
   │  ├─31. Brand or direct marketing
   │  │      brand marketing 1.mkv
   │  │      brand marketing 2.mkv
   │  │      brand marketing 3.mkv
   │  │      Brand or direct marketing- - The Marketing Seminar from Seth Godin.mkv
   │  │      Brand or direct marketing.txt
   │  │      说明.txt
   │  │      
   │  ├─35. Q&A Elevator pitch
   │  │      Q&A Elevator pitch - The Marketing Seminar from Seth Godin.mkv
   │  │      Q&A Elevator pitch.txt
   │  │      The Perfect Intro - Superhero Brain 2016 from Clay Hebert.mkv
   │  │      说明.txt
   │  │      
   │  └─36. Stories in shorthand
   │          1. Stories in shorthand- Three parts - The Marketing Seminar from Seth Godin.mkv
   │          2. Stories in shorthand- Three parts - The Marketing Seminar from Seth Godin.mkv
   │          3. Stories in shorthand- Three parts - The Marketing Seminar from Seth Godin.mkv
   │          Stories in shorthand part 1.txt
   │          Stories in shorthand part 2.txt
   │          Stories in shorthand part 3.txt
   │          说明.txt
   │          
   └─6. Commencement
           FootprintsQuestionsPosterA4.pdf
           It's not the end (it's the beginning) - The Marketing Seminar from Seth Godin.mkv
           It's not the end (it's the beginning).txt

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