市场营销研讨会！行之有效的引以为豪的营销技术分享！
电商之家 
为想要成长的营销人员举办的 Akimbo 研讨会。
通过学习在现代世界中行之有效的技术，
您可以进行引以为豪的营销……
因为它合乎道德、慷慨且有效。你将学习：
讲故事让改变发生。
获得客户、获得市场份额并为您的受众提供服务。
定位您的服务或产品，使其真正出色。
清楚地看到在市场中创造价值的机会。
开发您的听众会谈论的有价值的产品和服务。
以能引起共鸣和传播的方式进行交流。
节省金钱，节省时间，并发展您的部落。
- 教程编号：0666992432
- 教程语言：英语 / 无字幕
- 安全扫描：无病毒无插件
- 培训机构：未知
- 文件大小：4.71GB
- 文件格式：视频 / 文档 / 图文
教程目录
├─1. Welcome
│ Getting started - The Marketing Seminar from Seth Godin_2.mkv
│ How this seminar works - The Marketing Seminar from Seth Godin.mkv
│ the first lesson.txt
│ welcome.mkv
│ 说明.txt
│
├─2. Marketing with Intention; The Trifecta
│ 1. What change are you trying to make- - The Marketing Seminar from Seth Godin.mkv
│ 2. Who are you trying to change- - The Marketing Seminar from Seth Godin.mkv
│ 3. Q&A- Being small - The Marketing Seminar from Seth Godin.mkv
│ 4. What is the promise you're making- - The Marketing Seminar from Seth Godin.mkv
│ 5. Case study- lululemon and the book trick - The Marketing Seminar from Seth Godin.mkv
│ Case study; lululemon and the book trick.txt
│ what changes are you trying to make.txt
│ What promise are you making to your customers.txt
│ Who are you trying to change.txt
│ 说明.txt
│
├─3. Positioning to Serve
│ 1. An empathic posture - The Marketing Seminar from Seth Godin.mkv
│ 2. Positioning Part 1 - The Marketing Seminar from Seth Godin.mkv
│ 3. Q&A- Empathy in B2B marketing - The Marketing Seminar from Seth Godin.mkv
│ 4. Positioning Part 2 - The Marketing Seminar from Seth Godin.mkv
│ 5a. Positioning yourself (plus a case study) - The Marketing Seminar from Seth Godin.mkv
│ 5b. Positioning yourself (plus a case study) - The Marketing Seminar from Seth Godin.mkv
│ An empathic posture.txt
│ Positioning Part 1.txt
│ Positioning Part 2.txt
│ Positioning yourself.txt
│ 说明.txt
│
├─4. Wants, Needs and Worldviews
│ 1. What do people want- - The Marketing Seminar from Seth Godin.mkv
│ 2. Q&A- Digging deeper into needs - The Marketing Seminar from Seth Godin.mkv
│ 3a. Case study- Evaluating the Discourse sales website - The Marketing Seminar from Seth Godin.mkv
│ 4. Worldviews and personas - The Marketing Seminar from Seth Godin.mkv
│ 5a. Market research - The Marketing Seminar from Seth Godin.mkv
│ 5b. cleveland clinic on empathy.mkv
│ 5c. cleveland clinic on empathy 2.mkv
│ 5d. all that we share.mp4
│ 6. Q&A- Existential needs vs dreams and desires - The Marketing Seminar from Seth Godin.mkv
│ 7. People like us do things like this - The Marketing Seminar from Seth Godin.mkv
│ 8. Why don't people choose you- - The Marketing Seminar from Seth Godin.mkv
│ Market research.txt
│ People like us do things like this.txt
│ PeopleLikeUs_EBook_5.30.2017.pdf
│ Q&A; Digging deeper into needs.txt
│ Q&A; Existential needs vs dreams and desires.txt
│ What do people want.txt
│ Why don't people choose you.txt
│ Worldviews and personas.txt
│ 说明.txt
│
├─5. Trust, Tension, Tools, Tactics…and Your Agenda
│ │ 10. Considering -free- - The Marketing Seminar from Seth Godin.mkv
│ │ 12. Understanding the Purple Cow - The Marketing Seminar from Seth Godin.mkv
│ │ 13. PR and publicity - The Marketing Seminar from Seth Godin.mkv
│ │ 14. Q&A Scrapbooking and ABT - The Marketing Seminar from Seth Godin.mkv
│ │ 15. Case Study- B2B and remarkable - The Marketing Seminar from Seth Godin.mkv
│ │ 16. Permission marketing - The Marketing Seminar from Seth Godin.mkv
│ │ 17. Case Study- Permission Marketing and Hallmark - The Marketing Seminar from Seth Godin.mkv
│ │ 18. Q&A- Creating, serving and changing students - The Marketing Seminar from Seth Godin.mkv
│ │ 19. Tribes - The Marketing Seminar from Seth Godin.mkv
│ │ 1a. Trust and tension - The Marketing Seminar from Seth Godin.mkv
│ │ 1b. the paper chase.mkv
│ │ 2. Q&A Enrollment in the journey - The Marketing Seminar from Seth Godin.mkv
│ │ 20. Inverting the first rule of Fight Club - The Marketing Seminar from Seth Godin.mkv
│ │ 21. Case study- Coaching, karate, socks and more - The Marketing Seminar from Seth Godin.mkv
│ │ 23. The ideavirus - The Marketing Seminar from Seth Godin.mkv
│ │ 24a. Rogers Curve and the chasm - The Marketing Seminar from Seth Godin.mkv
│ │ 24b. Rogers Curve and the chasm - The Marketing Seminar from Seth Godin_2.mkv
│ │ 25. The long tail - The Marketing Seminar from Seth Godin.mkv
│ │ 28. Case study- Relaunching Welch's in New York - The Marketing Seminar from Seth Godin.mkv
│ │ 29. A brand is not a logo - The Marketing Seminar from Seth Godin.mkv
│ │ 30. Q&A Empathy revisited - The Marketing Seminar from Seth Godin.mkv
│ │ 32. Spending money on direct and brand - The Marketing Seminar from Seth Godin.mkv
│ │ 33. Frequency - The Marketing Seminar from Seth Godin.mkv
│ │ 34. Reciprocity - The Marketing Seminar from Seth Godin.mkv
│ │ 37. Naming - The Marketing Seminar from Seth Godin.mkv
│ │ 38a. Impresarios and promotions - The Marketing Seminar from Seth Godin.mkv
│ │ 38b. Impresarios and promotions - The Marketing Seminar from Seth Godin_2.mkv
│ │ 39. Q&A Mindfulness in marketing - The Marketing Seminar from Seth Godin.mkv
│ │ 3a. Case Study- Penguin Magic + What we want or how we get it - The Marketing Seminar from Seth Godin.mkv
│ │ 3b. Case Study- Penguin Magic + What we want or how we get it - The Marketing Seminar from Seth Godin_2.mkv
│ │ 4. Status roles and tension - The Marketing Seminar from Seth Godin.mkv
│ │ 40. Behavioral economics for marketers - The Marketing Seminar from Seth Godin.mkv
│ │ 41. Case Study- altMBA - The Marketing Seminar from Seth Godin.mkv
│ │ 5. Modern Marketing Plan - The Marketing Seminar from Seth Godin.mkv
│ │ 6a. Q&A Commodities, scammers and competition - The Marketing Seminar from Seth Godin.mkv
│ │ 6b. mad men clip.mkv
│ │ 7. Pricing as a marketing tool - The Marketing Seminar from Seth Godin.mkv
│ │ 8a. Testimonials, blurbs and endorsements - The Marketing Seminar from Seth Godin_2.mkv
│ │ 8b. Testimonials, blurbs and endorsements - The Marketing Seminar from Seth Godin.mkv
│ │ 9. Getting the word out - The Marketing Seminar from Seth Godin.mkv
│ │ A brand is not a logo.txt
│ │ Behavioral economics for marketers.txt
│ │ Case Study; altMBA.txt
│ │ Case Study; B2B and remarkable.txt
│ │ Case study; Coaching, karate, socks and more.txt
│ │ Case Study; Penguin Magic + What we want or how we get it.txt
│ │ Case Study; Permission Marketing and Hallmark.txt
│ │ Case study; Relaunching Welch's in New York.txt
│ │ Considering free.txt
│ │ Frequency.txt
│ │ Getting the word out.txt
│ │ getting the word out2.pdf
│ │ Impresarios and promotions.txt
│ │ Inverting the first rule of Fight Club.txt
│ │ Modern Marketing Plan.txt
│ │ naming.txt
│ │ Permission marketing.txt
│ │ PR and publicity.txt
│ │ Pricing as a marketing tool.txt
│ │ Q&A Commodities, scammers and competition.txt
│ │ Q&A Empathy revisited.txt
│ │ Q&A Mindfulness in marketing.txt
│ │ Q&A Scrapbooking and ABT.txt
│ │ Q&A; Creating, serving and changing students.txt
│ │ Reciprocity.txt
│ │ Rogers Curve and the chasm.txt
│ │ Spending money on direct and brand.txt
│ │ Status roles and tension.txt
│ │ Testimonials, blurbs and endorsements.txt
│ │ the idea virus readandshare.pdf
│ │ the ideavirus.txt
│ │ The long tail.txt
│ │ Tribes.txt
│ │ Trust and tension.txt
│ │ Understanding the Purple Cow.txt
│ │ 说明.txt
│ │
│ ├─11. The elements of storytelling
│ │ 1. The elements of storytelling - The Marketing Seminar from Seth Godin.mkv
│ │ 2. The elements of storytelling - The Marketing Seminar from Seth Godin_2.mkv
│ │ And a fictionalized speech from a movie that demonstrates Ganz' point.mkv
│ │ And to move from the sublime to the ridiculous.mkv
│ │ harley.jpg
│ │ Here's a speech that Ganz uses in his training.mkv
│ │ Story of self, story of us, story of now.mkv
│ │ The elements of storytelling.txt
│ │ 说明.txt
│ │
│ ├─22. Q&A Marketing to the most important student
│ │ A Zig story.pdf
│ │ Q&A Marketing to the most important student.txt
│ │ 说明.txt
│ │
│ ├─26. Q&A ABW (always be wrong)
│ │ more cowbell.mkv
│ │ Q&A ABW (always be wrong) - The Marketing Seminar from Seth Godin.mkv
│ │ Q&A ABW (always be wrong).txt
│ │ 说明.txt
│ │
│ ├─27. Understanding the funnel
│ │ Funnel Math.xlsx
│ │ skydiving Funnel.png
│ │ Understanding the funnel - The Marketing Seminar from Seth Godin.mkv
│ │ Understanding the funnel.txt
│ │ 说明.txt
│ │
│ ├─31. Brand or direct marketing
│ │ brand marketing 1.mkv
│ │ brand marketing 2.mkv
│ │ brand marketing 3.mkv
│ │ Brand or direct marketing- - The Marketing Seminar from Seth Godin.mkv
│ │ Brand or direct marketing.txt
│ │ 说明.txt
│ │
│ ├─35. Q&A Elevator pitch
│ │ Q&A Elevator pitch - The Marketing Seminar from Seth Godin.mkv
│ │ Q&A Elevator pitch.txt
│ │ The Perfect Intro - Superhero Brain 2016 from Clay Hebert.mkv
│ │ 说明.txt
│ │
│ └─36. Stories in shorthand
│ 1. Stories in shorthand- Three parts - The Marketing Seminar from Seth Godin.mkv
│ 2. Stories in shorthand- Three parts - The Marketing Seminar from Seth Godin.mkv
│ 3. Stories in shorthand- Three parts - The Marketing Seminar from Seth Godin.mkv
│ Stories in shorthand part 1.txt
│ Stories in shorthand part 2.txt
│ Stories in shorthand part 3.txt
│ 说明.txt
│
└─6. Commencement
FootprintsQuestionsPosterA4.pdf
It's not the end (it's the beginning) - The Marketing Seminar from Seth Godin.mkv
It's not the end (it's the beginning).txt
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