讲故事让改变一切,获得客户,获得市场份额,服务你的听众!(The Marketing Seminar)

讲故事让改变一切,获得客户,获得市场份额,服务你的听众!(The Marketing Seminar)

讲故事让改变一切,获得客户,获得市场份额,服务你的听众!

An Akimbo workshop for marketers who want to grow.
By learning the techniques proven to work in the modern world, you can do marketing that you’re proud of…because it’s ethical, generous, and effective.

Learn how to:
Tell stories to make change happen.
Get clients, gain market share, and serve your audience.
Position your service or product so that it is truly outstanding.
Clearly see opportunities to create value in the marketplace.
Develop worthwhile products and services your audience will talk about.
Communicate in ways that resonate and spread.
Save money, save time, and grow your tribe.

 

教程目录:

The Marketing Seminar
└─The Marketing Seminar
├─1. Welcome
│ Getting started – The Marketing Seminar from Seth Godin_2.TS
│ How this seminar works – The Marketing Seminar from Seth Godin.TS
│ the first lesson.txt
│ welcome.mp4
├─2. Marketing with Intention; The Trifecta
│ 1. What change are you trying to make- – The Marketing Seminar from Seth Godin.mp4
│ 2. Who are you trying to change- – The Marketing Seminar from Seth Godin.mp4
│ 3. Q&A- Being small – The Marketing Seminar from Seth Godin.mp4
│ 4. What is the promise you’re making- – The Marketing Seminar from Seth Godin.mp4
│ 5. Case study- lululemon and the book trick – The Marketing Seminar from Seth Godin.TS
│ Case study; lululemon and the book trick.txt
│ what changes are you trying to make.txt
│ What promise are you making to your customers.txt
│ Who are you trying to change.txt
├─3. Positioning to Serve
│ 1. An empathic posture – The Marketing Seminar from Seth Godin.mp4
│ 2. Positioning Part 1 – The Marketing Seminar from Seth Godin.mp4
│ 3. Q&A- Empathy in B2B marketing – The Marketing Seminar from Seth Godin.TS
│ 4. Positioning Part 2 – The Marketing Seminar from Seth Godin.mp4
│ 5a. Positioning yourself (plus a case study) – The Marketing Seminar from Seth Godin.TS
│ 5b. Positioning yourself (plus a case study) – The Marketing Seminar from Seth Godin.mp4
│ An empathic posture.txt
│ Positioning Part 1.txt
│ Positioning Part 2.txt
│ Positioning yourself.txt
├─4. Wants, Needs and Worldviews
│ 1. What do people want- – The Marketing Seminar from Seth Godin.mp4
│ 2. Q&A- Digging deeper into needs – The Marketing Seminar from Seth Godin.mp4
│ 3a. Case study- Evaluating the Discourse sales website – The Marketing Seminar from Seth Godin.TS
│ 4. Worldviews and personas – The Marketing Seminar from Seth Godin.TS
│ 5a. Market research – The Marketing Seminar from Seth Godin.TS
│ 5b. cleveland clinic on empathy.mp4
│ 5c. cleveland clinic on empathy 2.mp4
│ 5d. all that we share.mp4
│ 6. Q&A- Existential needs vs dreams and desires – The Marketing Seminar from Seth Godin.TS
│ 7. People like us do things like this – The Marketing Seminar from Seth Godin.TS
│ 8. Why don’t people choose you- – The Marketing Seminar from Seth Godin.mp4
│ Market research.txt
│ People like us do things like this.txt
│ PeopleLikeUs_EBook_5.30.2017.pdf
│ Q&A; Digging deeper into needs.txt
│ Q&A; Existential needs vs dreams and desires.txt
│ What do people want.txt
│ Why don’t people choose you.txt
│ Worldviews and personas.txt
├─5. Trust, Tension, Tools, Tactics…and Your Agenda
│ │ 10. Considering -free- – The Marketing Seminar from Seth Godin.TS
│ │ 12. Understanding the Purple Cow – The Marketing Seminar from Seth Godin.mp4
│ │ 13. PR and publicity – The Marketing Seminar from Seth Godin.mp4
│ │ 14. Q&A Scrapbooking and ABT – The Marketing Seminar from Seth Godin.mp4
│ │ 15. Case Study- B2B and remarkable – The Marketing Seminar from Seth Godin.mp4
│ │ 16. Permission marketing – The Marketing Seminar from Seth Godin.TS
│ │ 17. Case Study- Permission Marketing and Hallmark – The Marketing Seminar from Seth Godin.TS
│ │ 18. Q&A- Creating, serving and changing students – The Marketing Seminar from Seth Godin.TS
│ │ 19. Tribes – The Marketing Seminar from Seth Godin.TS
│ │ 1a. Trust and tension – The Marketing Seminar from Seth Godin.TS
│ │ 1b. the paper chase.mp4
│ │ 2. Q&A Enrollment in the journey – The Marketing Seminar from Seth Godin.mp4
│ │ 20. Inverting the first rule of Fight Club – The Marketing Seminar from Seth Godin.TS
│ │ 21. Case study- Coaching, karate, socks and more – The Marketing Seminar from Seth Godin.TS
│ │ 23. The ideavirus – The Marketing Seminar from Seth Godin.TS
│ │ 24a. Rogers Curve and the chasm – The Marketing Seminar from Seth Godin.TS
│ │ 24b. Rogers Curve and the chasm – The Marketing Seminar from Seth Godin_2.TS
│ │ 25. The long tail – The Marketing Seminar from Seth Godin.TS
│ │ 28. Case study- Relaunching Welch’s in New York – The Marketing Seminar from Seth Godin.TS
│ │ 29. A brand is not a logo – The Marketing Seminar from Seth Godin.TS
│ │ 30. Q&A Empathy revisited – The Marketing Seminar from Seth Godin.TS
│ │ 32. Spending money on direct and brand – The Marketing Seminar from Seth Godin.TS
│ │ 33. Frequency – The Marketing Seminar from Seth Godin.mp4
│ │ 34. Reciprocity – The Marketing Seminar from Seth Godin.TS
│ │ 37. Naming – The Marketing Seminar from Seth Godin.TS
│ │ 38a. Impresarios and promotions – The Marketing Seminar from Seth Godin.TS
│ │ 38b. Impresarios and promotions – The Marketing Seminar from Seth Godin_2.mp4
│ │ 39. Q&A Mindfulness in marketing – The Marketing Seminar from Seth Godin.mp4
│ │ 3a. Case Study- Penguin Magic + What we want or how we get it – The Marketing Seminar from Seth Godin.TS
│ │ 3b. Case Study- Penguin Magic + What we want or how we get it – The Marketing Seminar from Seth Godin_2.TS
│ │ 4. Status roles and tension – The Marketing Seminar from Seth Godin.mp4
│ │ 40. Behavioral economics for marketers – The Marketing Seminar from Seth Godin.TS
│ │ 41. Case Study- altMBA – The Marketing Seminar from Seth Godin.TS
│ │ 5. Modern Marketing Plan – The Marketing Seminar from Seth Godin.TS
│ │ 6a. Q&A Commodities, scammers and competition – The Marketing Seminar from Seth Godin.TS
│ │ 6b. mad men clip.MKV
│ │ 7. Pricing as a marketing tool – The Marketing Seminar from Seth Godin.mp4
│ │ 8a. Testimonials, blurbs and endorsements – The Marketing Seminar from Seth Godin_2.mp4
│ │ 8b. Testimonials, blurbs and endorsements – The Marketing Seminar from Seth Godin.TS
│ │ 9. Getting the word out – The Marketing Seminar from Seth Godin.TS
│ │ A brand is not a logo.txt
│ │ Behavioral economics for marketers.txt
│ │ Case Study; altMBA.txt
│ │ Case Study; B2B and remarkable.txt
│ │ Case study; Coaching, karate, socks and more.txt
│ │ Case Study; Penguin Magic + What we want or how we get it.txt
│ │ Case Study; Permission Marketing and Hallmark.txt
│ │ Case study; Relaunching Welch’s in New York.txt
│ │ Considering free.txt
│ │ Frequency.txt
│ │ Getting the word out.txt
│ │ getting the word out2.pdf
│ │ Impresarios and promotions.txt
│ │ Inverting the first rule of Fight Club.txt
│ │ Modern Marketing Plan.txt
│ │ naming.txt
│ │ Permission marketing.txt
│ │ PR and publicity.txt
│ │ Pricing as a marketing tool.txt
│ │ Q&A Commodities, scammers and competition.txt
│ │ Q&A Empathy revisited.txt
│ │ Q&A Mindfulness in marketing.txt
│ │ Q&A Scrapbooking and ABT.txt
│ │ Q&A; Creating, serving and changing students.txt
│ │ Reciprocity.txt
│ │ Rogers Curve and the chasm.txt
│ │ Spending money on direct and brand.txt
│ │ Status roles and tension.txt
│ │ Testimonials, blurbs and endorsements.txt
│ │ the idea virus readandshare.pdf
│ │ the ideavirus.txt
│ │ The long tail.txt
│ │ Tribes.txt
│ │ Trust and tension.txt
│ │ Understanding the Purple Cow.txt
│ ├─11. The elements of storytelling
│ │ 1. The elements of storytelling – The Marketing Seminar from Seth Godin.mp4
│ │ 2. The elements of storytelling – The Marketing Seminar from Seth Godin_2.mp4
│ │ And a fictionalized speech from a movie that demonstrates Ganz’ point.MKV
│ │ And to move from the sublime to the ridiculous.MKV
│ │ harley.jpg
│ │ Here’s a speech that Ganz uses in his training.MKV
│ │ Story of self, story of us, story of now.mp4
│ │ The elements of storytelling.txt
│ ├─22. Q&A Marketing to the most important student
│ │ A Zig story.pdf
│ │ Q&A Marketing to the most important student – The Marketing Seminar from Seth Godin.mp4
│ │ Q&A Marketing to the most important student.txt
│ ├─26. Q&A ABW (always be wrong)
│ │ more cowbell.mp4
│ │ Q&A ABW (always be wrong) – The Marketing Seminar from Seth Godin.TS
│ │ Q&A ABW (always be wrong).txt
│ ├─27. Understanding the funnel
│ │ Funnel Math.xlsx
│ │ skydiving Funnel.png
│ │ Understanding the funnel – The Marketing Seminar from Seth Godin.TS
│ │ Understanding the funnel.txt
│ ├─31. Brand or direct marketing
│ │ brand marketing 1.MKV
│ │ brand marketing 2.MKV
│ │ brand marketing 3.MKV
│ │ Brand or direct marketing- – The Marketing Seminar from Seth Godin.TS
│ │ Brand or direct marketing.txt
│ ├─35. Q&A Elevator pitch
│ │ Q&A Elevator pitch – The Marketing Seminar from Seth Godin.mp4
│ │ Q&A Elevator pitch.txt
│ │ The Perfect Intro – Superhero Brain 2016 from Clay Hebert.mp4
│ └─36. Stories in shorthand
│ 1. Stories in shorthand- Three parts – The Marketing Seminar from Seth Godin.mp4
│ 2. Stories in shorthand- Three parts – The Marketing Seminar from Seth Godin.mp4
│ 3. Stories in shorthand- Three parts – The Marketing Seminar from Seth Godin.mp4
│ Stories in shorthand part 1.txt
│ Stories in shorthand part 2.txt
│ Stories in shorthand part 3.txt
└─6. Commencement
FootprintsQuestionsPosterA4.pdf
It’s not the end (it’s the beginning) – The Marketing Seminar from Seth Godin.TS
It’s not the end (it’s the beginning).txt

 

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