完完整整的探索了创建内容营销策略的方法 确保能让你的客户成为回头客(Content Marketing For Dummies)

完完整整的探索了创建内容营销策略的方法 确保能让你的客户成为回头客(Content Marketing For Dummies)

这本书完完整整的探索了创建内容营销策略的方法,确定能让你的客户成为回头客的精彩内容。
创建内容,在网上发布,并通过实践和一步一步的指导来衡量结果。

This book explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.

This book shows you how to begin creating and distributing content online to market your business
Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid.
Offers plenty of tips, case studies, and worksheets to ensure success.

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Introduction.
Part I: Getting Started with a Content Marketing Plan.

Chapter 1: Defi ning the Content Marketing Opportunity.

Chapter 2: Creating a Content Marketing Strategy.

Chapter 3: Taking the First Steps to Executing Your Content Marketing Plan.

Part II: Marketing with Long-Form Content.

Chapter 4: Introducing the Tools of Written Long-Form Content Marketing.

Chapter 5: Using Video, Audio, Online Events, and E-Mail for Long-Form Content Marketing.

Chapter 6: Writing in Long Form for the Web.

Chapter 7: Taking Long-Form Web Content to the Next Level.

Part III: Marketing with Short-Form Content.

Chapter 8: Introducing the Tools of Short-Form Content Marketing.

Chapter 9: Using Twitter and Creative Ideas for Short-Form Content Marketing.

Chapter 10: Writing in Short Form for the Web.

Chapter 11: Discovering Ways to Improve Short-Form Content Marketing.

Part IV: Engaging in Online Conversations to Share Content.

Chapter 12: Defi ning Conversational Content Marketing.

Chapter 13: Introducing the Tools of Conversational Web Writing.

Chapter 14: Getting the Most out of Online Conversations.

Part V: Achieving Long-Term Success.

Chapter 15: Integrating Your Content Marketing Efforts.

Chapter 16: Analyzing Results and Fine-Tuning Your Strategy.

Chapter 17: Building a Content Marketing Team.

Part VI: The Part of Tens.

Chapter 18: Ten Free Tools to Get Started with Content Marketing.

Chapter 19: Ten Sites to Publish Your Content for Free.

Chapter 20: Ten Resources for Content Marketing Help.

Part VII: Appendixes.

Appendix A: Sample Content Marketing Quick Start Plans.

Appendix B: Glossary.

Index.

 

教程目录:

Content Marketing For Dummies
Content Marketing For Dummies.pdf
Resources.url

 

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