The Cold Email MasterClass from Mailshake

We cover everything you need to complete your journey from novice to master cold email outreach performer right here. Here’s what we’ll cover:

LESSON #1
HOW TO WRITE A GOOD EMAIL
We’ll look at the prep work that goes into writing an effective cold email as well as explore different templates you can draw on for inspiration.

LESSON #2
WRITING SUBJECT LINES, OPENING LINES & BODY COPY
We’ll take a deep dive into three critical components of your cold emails: your subject line, opening line and body copy.

LESSON #3
EXPEDITING THE SALES OUTREACH PROCESS
We’ll explore the tools and processes you can use to find anyone’s contact information. Use them to focus and fine-tune your cold emailing efforts so you’re reaching likely buyers – not tire-kickers.

LESSON #4
PERSONALIZATION
Personalization is about more than the first name merge field. In this lessons, we’ll cover the specific types of personalization you should be using, as well as when they should be deployed.

LESSON #5
BUILDING A QUALITY CHECK PROCESS
Don’t damage your reputation with an error-riddled email. Reference the “10 Questions” given in Lesson #5 before sending out every cold email.

LESSON #6
FOLLOW UP EMAILS
92% of salespeople give up after four “no’s”, but 80% of prospects say “no” four times before they say “yes.” In this lessons, we’ll cover how to put together an effective follow up series that saves the deals you’re missing now.

LESSON #7
ANALYZE, OPTIMIZE & SCALE
Cold email optimization is the difference between lackluster performance and sales messaging success. Here, we’ll cover what to test, how to test it and how to scale your cold email campaigns.

LESSON #8
EXPERT SESSIONS
Don’t just take my word for all of this. Check out Lesson #8 for video interviews with cold email experts who give you their best suggestions for sending sales emails.

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