Make More Sales & Profit From Your Ecommerce Store – 电商运营大师（eCommerce Marketing Mastery）

学习如何从你的电子商务商店获得更多的销售和利润。
这个培训课程将教会你任何你需要优化的任何电子商务商店以产生更多的销售和利润。
你将知道如何优化一个电子商务网站，如何生成电子商务流量，如何写电子商务电子邮件，等等。

Learn exactly how to make more sales and profit from your e-commerce store.
This program will teach you absolutely everything you need to optimize any e-commerce store to generate more sales & profit.
You’ll know how to optimize an e-commerce website, how to generate e-commerce traffic, how to write e-commerce emails, and much more.

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Learn Exactly How To Make More Sales & Profit From Your Ecommerce Store
Ecommerce Marketing Master…
Ecommerce Marketing Specialist Badge
Course Details
Make More Sales & Profit From Your Ecommerce Store
At Last, You’ll Have A Step-By-Step Process & All The Tools You Need to…
Source: http://www.wsj.com/articles/SB10001424052702304419104579325100372435802
(HINT: The process looks something like this…)
(…Who Actually Know What They’re Doing)
Ecommerce Ecosystem
FACT: Companies Need Ecommerce Marketing Specialists
Every day, more and more people are shopping online.

According to research from eMarketer, ecommerce sales nearly doubled from 2008 to 2014…

And they’re on pace to nearly double again by 2019.

With more people shopping online, there are fewer people shopping in stores…as you can see in this chart from the Wall Street Journal:
FACT: Companies Need Ecommerce Marketing Specialists
Retail foot traffic data
What’s the one thing that separates a successful ecommerce company…

…from an unsuccessful one?

Of course it’s important to offer high-quality products and provide top-notch customer service.

But those things—by themselves—aren’t enough.

After all, you could offer the best product in the world…

But if nobody knows it exists…

If nobody knows how great it is…

Then nobody is going to buy your amazing product.

That’s why the #1 thing that separates successful ecommerce stores from unsuccessful ones is great marketing.

In your gut, you probably know this is true.

Knowing exactly how to get your products in front of the right people… Persuading those people to buy… And maximizing the value of each and every transaction…

(Over and over again…)

…is the key to ecommerce success.

That’s why we created the Ecommerce Marketing Masterclass & Certification program.

This program will teach you absolutely everything you need to optimize any ecommerce store to generate more sales & profit.

You’ll know how to optimize an ecommerce website, how to generate ecommerce traffic, how to write ecommerce emails, and much more.
Source: http://www.wsj.com/articles/SB10001424052702304419104579325100372435802
The writing on the wall is clear: if you sell products directly to consumers, you NEED a high-converting ecommerce store.

…even if you already have a profitable physical store.

And if you’re a marketer or an agency, you NEED to know how to improve sales for your ecommerce clients.

Here’s the problem:

As more companies enter the ecommerce marketplace, the competition is growing fierce. It’s getting harder and harder to stand out from the noise.

“Mediocre marketing” just won’t cut it.

And that’s exactly why we can make this claim…
The writing on the wall is clear: if you sell products directly to consumers, you NEED a high-converting ecommerce store.

…even if you already have a profitable physical store.

And if you’re a marketer or an agency, you NEED to know how to improve sales for your ecommerce clients.

Here’s the problem:

As more companies enter the ecommerce marketplace, the competition is growing fierce. It’s getting harder and harder to stand out from the noise.

“Mediocre marketing” just won’t cut it.

And that’s exactly why we can make this claim…
(…Who Actually Know What They’re Doing)
What You’ll Learn In This Course
The Architecture Of A Successful Ecommerce Store

Ecommerce Ecosystem
Discover the 8 critical elements of a profitable ecommerce store and learn exactly how to write and format each page to effectively communicate your brand story & value.

The Most Effective Tools, Widgets, & Services

This program will teach you absolutely everything you need to optimize any ecommerce store to generate more sales & profit.
Enroll Today >>
Learn the exact third-party tools you should be using, from the best help desk to the most effective reviews widget. You’ll even discover one little-known tool that can create an immediate 12-25% increase in your average order value.
Get our top 5 tips for creating highly profitable email automation sequences, and discover how to use a “discount ladder” to maximize sales & revenue.
The Ecommerce Content Amplification System
Enroll Today
Build a strong relationship with your community and get people coming back to your website on a regular basis by using our 4-step content amplification process.
The certification interface makes it easy for you to consume the content and track your progress. Enroll Today >>
Maximize Sales With eCommerce Email Automation

Andres Vernazza
“Thank to Ezra Firestone! Your course came at a perfect time…Now the most important part is coming: scaling and implementation of your awesome taught knowledge!”

Max Bauer
“I think it’s great that DM brings other successful business owners to teach their knowledge and mastery…one of my favorite certifications!”

In this 4-hour course you’ll learn everything you need to know about how to make more sales and profit from your ecommerce store.
Ecommerce Mastery Course Details
Module 5:
Content Amplification & List Nurturing

Module 4:
Email Automation Sequences

Lesson 1 – How to Get More From Your Store
Lesson 2 – Proven Winners: Header
Lesson 3 – Proven Winners: Footer
Lesson 4 – Proven Winners: Home Page
Lesson 5 – Proven Winners: Category/Store Pages
Lesson 6 – Proven Winners: Product Details
Lesson 7 – Proven Winners: Shopping Cart
& Checkout
Lesson 8 – 3rd Party Applications & Plugins
Lesson 9 – Social Selling
Module 1:
The Ecommerce Ecosystem
Lesson 1 – What to Expect From This Course
Lesson 2 – The State of Ecommerce
Lesson 3 – Mobile Commerce: We’ve Gone Touch
Lesson 4 – Understanding the Ecommerce Ecosystem
Lesson 5 – Technology Stack: Ecommerce Platform
Lesson 6 – Switching Ecommerce Platforms
Lesson 7 – Technology Stack: Email Service Providers
Lesson 8 – Technology Stack: Help Desk
Lesson 9 – Technology Stack: Live Chat, Video and Other
Lesson 10 – Analytics & Tracking
Lesson 11 – Your Mission, Story & Purpose
Module 2:
Core Store Architecture
Module 3:
Get More From Your Store
Lesson 1 – What is the Core Store Architecture?
Lesson 2 – Key Content Assets
Lesson 3 – More Information Pages
Lesson 4 – The Post-Opt-In Thank You Video
Lesson 5 – The Home Page
Lesson 6 – A Deep Dive On More Information Pages
Lesson 1 – What Are Email Automation Sequences?
Lesson 2 – The Pre-Purchase Email Sequence
Lesson 3 – The Cart Abandonment Email Sequence
Lesson 4 – The Post Purchase Email Sequence (Part 1)
Lesson 5 – The Post Purchase Email Sequence (Part 2)
Lesson 6 – Refining Your Customer Service
Lesson 7 – Adding Package Inserts
Lesson 1 – What is Content Amplification & List Nurture?
Lesson 2 – Creating Content for Amplification
Lesson 3 – Content Optimization
Lesson 4 – Syndicating Content
Lesson 5 – Content Optimization
Lesson 6 – Creating Content Engagement

Enroll Today
When you enroll today, you’ll receive instant access to:
The Ecommerce Marketing Mastery Course
5 Core Modules
40 Video Lessons
7 Handouts (5 worksheets and 2 flowcharts)
5 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will also receive:
A badge designating you as a Certified Ecommerce Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
A digital, printable certificate suitable for framing
Status and recognition as a Certified Ecommerce Marketing Specialist
Enroll Today
What You’ll Get:
Course Details:
Tuition: Limited Time Special Just $495
(Normally $995)
Level: Intermediate/Advanced
Setting: Online/Virtual
Course Length: 4 Hours
Expected Completion Time: 3 – 7 Days

Agency Owners
Running a business is hard enough without also having to worry about sales and marketing, so let us worry about it, instead.

Give your managers and employees the training they need, so you can stay focused on strategy and execution.

Team Leads

Who Should Get Certified

When your team can truly deliver the goods, you can truly serve your clients…and increase billable hours.

Marketing Professionals
Grow in your career, and get everyone else in your company on the same page, and speaking the same language
Directors & VPs
There’s nothing harder than managing a team where everyone speaks a different language. So let us fix that for you.
Founders & CEOs
DISPLAY YOUR BADGE

How It Works
TAKE THE COURSE
70% or better is required to pass the exam. You have 3 attempts to pass.
The course is a 4 hour intensive training, with 7 handouts, 5 quizzes, & a final exam.
You’ll get a digital badge to share on your social channels & a printable certificate for framing.
PASS THE TEST

About Your Instructor
Ezra Firestone owns and operates one 8-figure and two 7-figure ecommerce brands. He’s a professor at the Shopify Ecommerce University and is recognized as one of America’s leading Ecommerce educators.

Ezra lives his life by a simple code: “Serve the world unselfishly, and profit.”

Ezra has been featured in Forbes, Entrepreneur, Practical Ecommerce and more. He is called “The Growth Guy” by the Fortune 500 and 9-figure ecommerce brands he consults. Ezra is a teacher at heart having helped thousands of successful students get more from their store.
Ezra Firestone

DigitalMarketer Is Different
Yes, you can find other trainings and certifications that cover similar topics, but a DigitalMarketer certification is unique because it’s built and taught by real marketers who actually sell their own products and services online.

In other words, we aren’t journalists or “researchers.” We’re in-the-trenches doers who despise untested theory and believe that the best way to learn something is to roll up your sleeves and get your hands a little dirty. If that sounds appealing, then welcome! You’ve found your home.
Enroll Today

$495
MASTER CLASS ONLY
Get Certified
Pick Your Program
CLASS + CERTIFICATION
$495 (Normally $995)
Ecommerce Marketing
Mastery Class:

5 Core Modules

40 Video Lessons

7 Handouts

5 Review Quizzes
Get Certified
Ecommerce Marketing
Mastery Class:

5 Core Modules

40 Video Lessons

7 Handouts

5 Review Quizzes

– PLUS –

Ecommerce Marketing Specialist Certification:

Certification Exam

Displayable Badge

Printable Certificate

Status as an Ecommerce Marketing Specialist
IMPORTANT: For a limited time, when you enroll in the Ecommerce Marketing Mastery class, you can take the certification exam and achieve the designation of Ecommerce Marketing Specialist for free! ($500 Value)

Q: “How will this certificate help me?”

A: It depends on who you are…

If you’re a business owner, this certification is a great way to learn demand-based traffic yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.

If you’re an agency, this certification is a tangible way to show that you are a Certified Ecommerce Marketing Specialist, which could help you attract and retain better, higher-paying clients.

If you’re a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.

If you’re an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).

Q: “How valuable is this certification?”

A: The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will know ecommerce marketing. I’ll say that again: YOU WILL KNOW ECOMMERCE MARKETING.

Q: “What if I fail? Am I allowed to retake the test?”

A: Yes, you make retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) and all the module quizzes prior to attempting the final exam again.

Q: “How long do I have to complete the class and take the test once I am enrolled?”

A: You can move at your own pace! We understand that life happens, and that just because you enroll today that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.
Q: “How long does it take to finish the course and receive my certification?”

A: This class is 4 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 – 7 days if you are working full-time, and 14 – 21 days if you taking the class part-time.

Q: “Am I guaranteed to get certified if I take the class?”

A: No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.

Q: “I don’t care about the certification…can I just audit the class?”

A: Right now the cost for the class is $495. Ordinarily the sit fee for the certification exam is $500, but currently we have waved that fee and are allowing students to take the exam up to 3 times for free. This will change in the future, at which time we may allow non-certification candidates to audit our classes at a discounted rate, but the price will never be lower than $495.

Q: “How difficult is the test?”

A: You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging and the questions do pertain to our proprietary methodologies, so you shouldn’t expect to be able to pass the test just because you have taken other ecommerce trainings or courses in the past. This training is different, and the exams will reflect those differences.

Q: “What platforms are discussed in this training?”

A: Ezra focuses on Shopify stores, but the information covered throughout the course is technology agnostic. The methods and training is focused on ecommerce strategies and can be applied using the platform of your choice.
Frequently Asked Questions
Become an Ecommerce Marketing
Specialist Today!

教程目录：
eCommerce Marketing Mastery
│ Resources.url
├─1 – The Ecommerce Ecosystem
│ 1 – The Ecommerce Ecosystem.MP4
│ 10 – Technology Stack- Live Chat, Video And Other.MP4
│ 11 – Analytics & Tracking.MP4
│ 12 – Your Mission, Story & Purpose.MP4
│ 2 – What To Expect From This Course.MP4
│ 3 – The State Of Ecommerce.MP4
│ 4 – Mobile Commerce- We’ve Gone Touch.MP4
│ 5 – Understanding The Ecommerce Ecosystem.MP4
│ 6 – Technology Stack- Ecommerce Platform.MP4
│ 7 – Switching Ecommerce Platforms.MP4
│ 8 – Technology Stack- Email Service Providers.MP4
│ 9 – Technology Stack- Help Desk.MP4
│ Ecommerce Ecosystem.PDF
│ Lesson 1.PDF
│ Quiz.JPG
│ Resources.url
├─2 – Core Store Architecture
│ 1 – Core Store Architecture.MP4
│ 2 – Key Content Assets.MP4
│ 3 – More Information Pages.MP4
│ 4 – The Post-opt-in Thank You Video.MP4
│ 5 – The Home Page.MP4
│ 6 – A Deep Dive On More Information Pages.MP4
│ Core Store Architecture.PDF
│ Lesson 2.PDF
│ Quiz.JPG
│ Resources.url
├─3 – Get More From Your Store
│ 1 – Get More From Your Store.MP4
│ 2 – Proven Winners- Header.MP4
│ 3 – Proven Winners- Footer.MP4
│ 4 – Proven Winners- Home Page.MP4
│ 5 – Proven Winners- Category Store Pages.MP4
│ 6 – Proven Winners- Product Detail Pages.MP4
│ 7 – Proven Winners- Shopping Cart & Checkout.MP4
│ 8 – 3rd Party Applications & Marketing Plugins.MP4
│ 9 – Social Selling.MP4
│ Lesson 3.PDF
│ Resources.url
├─4 – Email Automation Sequences
│ 1 – Email Automation Sequences.MP4
│ 2 – The Pre-purchase Email Sequence.MP4
│ 3 – The Cart Abandonment Email Sequence.MP4
│ 4 – The Post Purchase Email Sequence (part 1).MP4
│ 5 – The Post Purchase Email Sequence (part 2).MP4
│ 6 – Refining Your Customer Service.MP4
│ 7 – Adding Package Inserts.MP4
│ Lesson 4.PDF
│ Quiz.JPG
│ Resources.url
└─5 – Content Amplification & List Nurture
1 – Content Amplification.MP4
2 – Creating Content For Amplification Certification.MP4
3 – Content Optimization Certification.MP4
4 – Syndicating Content Certification.MP4
5 – Content Optimization Certification.MP4
6 – Creating Content Engagement Certification.MP4
Lesson 5.PDF
最新课程章节下载地址.url

 
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