打造行业权威：话题权威图谱课程
电商之家 
话题权威图谱是行业内主要主题、子主题和支持内容的可视化表示。它可以让您清晰地概述您的知识和专业技能的范围和深度，并帮助您以逻辑和易于消化的方式组织和展示您的内容。
本课程旨在通过创建和使用全面的主题图谱，帮助您将您的网站建立为行业权威。在整个课程中，您将学习如何研究、组织和展示您的内容，以展示您的专业知识并在用户和搜索引擎中建立信誉。
A topical map is a visual representation of the main topics, subtopics, and supporting content within your industry.
It allows you to clearly outline the scope and depth of your knowledge and expertise, and helps you organise and present your content in a logical and easily digestible way.
This course is designed to help you establish your site as a topical authority by creating and using a comprehensive topical map.
Throughout the course, you’ll learn how to research, organise, and present your content in a way that showcases your expertise and builds credibility to users and search engines.
- 教程编号：1574110277
- 教程语言：英语 / 无字幕
- 安全扫描：无病毒无插件 / 云查杀 Virustotal Virscan
- 培训机构：未知
- 文件大小：6.56GB
- 文件格式：视频 / 文档 / 图文
- 压缩软件：7ZIP
- 视频播放：完美解码
Topical Authority Made Simple
├─01. Course Overview
│ 1. Welcome to Topical Maps Unlocked!.mkv
│ 2. How to Join the Private Group.mkv
│ 3. Overview of the Tools We Will Use.mkv
│ 3. Overview of the Tools We Will Use.pdf
│ 4. New Site vs Existing Site Approaches.mkv
├─02. Intro to Topical Authority
│ 1. What Is Topical Authority and Why is It Important for SEO.mkv
│ 2. What is the Topical Authority Approach.mkv
├─03. Intro to Topical Maps
│ 1. What is a Topical Map.mkv
│ 2. How to Read a Topical Map.mkv
│ 3. How Topical Maps Influence Site Architecture, Internal Links, and Anchor Text.mkv
│ 4. Examples of Sites With Good Topical Maps and Authority.mkv
├─04. Research the Niche and Competitors
│ 1. Choosing a Niche and Starting Point.mkv
│ 2. Breaking Down the Niche With the Template.mkv
│ 2. Topical Map Spreadsheet Template.pdf
│ 3. Competitor Research and Analysis Using the Tool.mkv
│ 3. Sitemap Extraction Spreadsheet.pdf
├─05. Keyword Research, Analysis, and Clustering
│ 1. Google Natural Language API.pdf
│ 1. What Keyword Research Tools to Use.mkv
│ 2. Researching and Gathering Keywords.mkv
│ 3. Analyzing and Filtering Keywords.mkv
│ 3. Note.pdf
│ 4. Clustering Keywords.mkv
├─06. Building the Structured Topical Maps
│ 1. Intro to Topical Hierarchy and Site Architecture.mkv
│ 2. Creating the Topical Map and Hierarchy.mkv
│ 3. Creating the Mind Map From the Spreadsheet.mkv
│ 4. Creating the Site Architecture in WordPress.mkv
├─07. From Topical Map to Content Plan
│ 1. Turning a Topical Map Into a Content Plan.mkv
│ 2. Where to Start Writing Content.mkv
│ 3. Do Content Quality and Relevance Matter.mkv
├─08. Topical Map and Internal Linking Strategy
│ 1. Internal Linking With a Topical Map.mkv
│ 2. Managing Your Anchor Text.mkv
├─09. Maintaining the Topical Map and Content Plan
│ 1. Keeping the Topical Map and Content Plan Up to Date.mkv
│ 2. Google Analytics Content Grouping.pdf
│ 2. Tracking and Measuring Results.mkv
├─10. Using Topical Maps With Existing Sites
│ 1. Creating a Topical Map for an Existing Site.mkv
│ 2. Cannibalization, Pruning, and Updating Content.mkv
└─11. From Theory to Practice
1. Putting It All Together - Summary.mkv
1. Topical Map Spreadsheet Template.pdf
2. Class Project (Full Version) - Niche Selected by You.mkv
2. Note.pdf
3. Class Project (Edited Version) - Niche Selected by You.mkv
