人工智能助你创新，提升工作表现，效率倍增！
电商之家 
在这个课程中，你将学到：
人工智能的基本定义和应用。
识别人工智能用例的技巧。
快速实施试点项目的优先级确定流程。
更高效解决市场挑战的步骤。
评估和购买人工智能技术的框架。
通过案例研究了解品牌如何通过人工智能构建更智能的业务。
获得高管支持人工智能倡议的资源。
策略性地自信地推出试点计划。
指导你提升职业生涯和团队水平。Drive Productivity, Creativity, and Performance with Artificial Intelligence.
What you’ll learn:
Basic definitions and applications of AI.
Tips to identify AI use cases.
Processes to prioritize quick-win pilot projects.
Steps to solve marketing challenges more efficiently.
Frameworks to assess and buy AI technologies.
Case studies of brands building smarter businesses with AI.
Resources to gain executive support for AI initiatives.
Strategies to launch pilot programs with confidence.
Guidance to advance your career, and your team.
- 教程编号：5423859068
- 教程语言：英语 / 无字幕
- 安全扫描：无病毒无插件 / 云查杀 Virustotal Virscan
- 培训机构：未知
- 文件大小：8.97GB
- 文件格式：视频 / 文档 / 图文
- 压缩软件：7ZIP
- 视频播放：完美解码
│ └─Piloting AI for Marketers Series
│ ├─01-Welcome to the Series
│ │ 01-A Message from Paul Roetzer, Founder And CEO, Marketing AI Institute [imjmj.com].mkv
│ │ 02-About the Series [imjmj.com].mkv
│ │ 03-About Marketing AI Institute [imjmj.com].mkv
│ │ 04-Meet Your Instructors [imjmj.com].mkv
│ │ Presentation Slides.pdf
│ │
│ ├─02-Course 1- Intro to AI for Marketers
│ │ 01- Course Overview [imjmj.com].mkv
│ │ 02-What Is Your AI Opportunity [imjmj.com].mkv
│ │ 03-What Is Artificial Intelligence [imjmj.com].mkv
│ │ 04-What Are Common AI Use Cases [imjmj.com].mkv
│ │ 05-How Do You Get Started [imjmj.com].mkv
│ │ 06-How Do You Buy AI Tech [imjmj.com].mkv
│ │ 07-What Is Your Learning Journey [imjmj.com].mkv
│ │ 08-Quiz Yourself on Course 1.txt
│ │ Presentation Slides.pdf
│ │
│ ├─03-Course 2- State of Marketing AI Industry
│ │ 01-2022 State of Marketing and Sales AI Report.pdf
│ │ 01-Course Overview [imjmj.com].mkv
│ │ 02-About the 2022 Report [imjmj.com].mkv
│ │ 03-6 Key Findings [imjmj.com].mkv
│ │ 04-Top 10 Use Cases [imjmj.com].mkv
│ │ 05-Quiz Yourself on Course 2.txt
│ │ Presentation Slides.pdf
│ │
│ ├─04-Course 3- The Use Case Model
│ │ 01-Course Overview.mp4
│ │ 01-the Piloting AI Use Case workbook.xlsx
│ │ 02-the Piloting AI Use Case workbook.xlsx
│ │ 02-What is the Use Case Model [imjmj.com].mkv
│ │ 03-How to Choose Your Pilot Projects [imjmj.com].mkv
│ │ 03-the Piloting AI Use Case workbook.xlsx
│ │ 04-Inside the Institute [imjmj.com].mkv
│ │ 04-the Piloting AI Use Case workbook.xlsx
│ │ 04-the Piloting AI Workbook - Institute Edition.xlsx
│ │ 05-Quiz Yourself on Course 3.txt
│ │ Presentation Slides.pdf
│ │
│ ├─05-Course 4- The Problem-Based Model
│ │ 01-Course Overview.mp4
│ │ 02-What is the Problem-Based Model [imjmj.com].mkv
│ │ 03-How to Choose Your Pilot Projects [imjmj.com].mkv
│ │ 04-Inside the Institute [imjmj.com].mkv
│ │ 04-the Piloting AI Workbook - Institute Edition.xlsx
│ │ 05-Quiz Yourself on Course 4.txt
│ │ Presentation Slides.pdf
│ │
│ ├─06-Course 5- Marketer + Machine- How To Buy Smarter Marketing Tech
│ │ 01-Course Overview [imjmj.com].mkv
│ │ 02-The AI Tech Vendor Assessment.docx
│ │ 02-The State of Marketing AI Technology [imjmj.com].mkv
│ │ 03-What Can We Learn from the Autonomous Vehicle Industry [imjmj.com].mkv
│ │ 04-The Marketer-to-Machine (M2M) Scale [imjmj.com].mkv
│ │ 05-How to Assess Vendors [imjmj.com].mkv
│ │ 06-Quiz Yourself on Course 5.txt
│ │ Presentation Slides.pdf
│ │ the AI Tech Vendor Assessment.docx
│ │
│ ├─07-Course 6- The Future of Business is AI, or Obsolete
│ │ 01-Course Overview [imjmj.com].mkv
│ │ 01-presentation slides.pdf
│ │ 02-The (Rapid) Rise of Next-Gen Businesses [imjmj.com].mkv
│ │ 03-3 Stages of AI Transformation [imjmj.com].mkv
│ │ 04-10 Steps to Scaling AI [imjmj.com].mkv
│ │ 05-Quiz Yourself on Course 6.txt
│ │
│ ├─08-Course 7- Intro to AI for Advertising
│ │ 01-Intro to AI for Advertising [imjmj.com].mkv
│ │ 01-presentation slides.pdf
│ │ 02-Top AI for Advertising Use Cases [imjmj.com].mkv
│ │ 03-Top AI for Advertising Tools [imjmj.com].mkv
│ │ 03-Top AI Tools for Marketing logoscape.pdf
│ │ 04-Quiz Yourself on Course 7.txt
│ │
│ ├─09-Course 8- Intro to AI for Analytics
│ │ 01-Intro to AI for Analytics [imjmj.com].mkv
│ │ 01-presentation slides.pdf
│ │ 02-Top AI for Analytics Use Cases [imjmj.com].mkv
│ │ 03-Top AI for Analytics Tools [imjmj.com].mkv
│ │ 03-Top AI Tools for Marketing logoscape.pdf
│ │ 04-Quiz Yourself on Course 8.txt
│ │
│ ├─10-Course 9- Intro to AI for Communications and PR
│ │ 01-Intro to AI for Communications and PR [imjmj.com].mkv
│ │ 01-presentation slides.pdf
│ │ 02-Top AI for Communications and PR Use Cases [imjmj.com].mkv
│ │ 03-Top AI for Communications and PR Tools [imjmj.com].mkv
│ │ 03-Top AI Tools for Marketing logoscape.pdf
│ │ 04-Quiz Yourself on Course 9.txt
│ │
│ ├─11-Course 10- Intro to AI for Content Marketing
│ │ 01-Intro to AI for Content Marketing [imjmj.com].mkv
│ │ 01-presentation slides.pdf
│ │ 02-Top AI for Content Marketing Use Cases [imjmj.com].mkv
│ │ 03-Top AI for Content Marketing Tools [imjmj.com].mkv
│ │ 03-Top AI Tools for Marketing logoscape.pdf
│ │ 04-Quiz Yourself on Course 10.txt
│ │
│ ├─12-Course 11- Intro to AI for Customer Service and Experience
│ │ 01-Intro to AI for Customer Service and Experience [imjmj.com].mkv
│ │ 01-presentation slides.pdf
│ │ 02-Top AI for Customer Service and Experience Use Cases [imjmj.com].mkv
│ │ 03-Top AI for Customer Service and Experience Tools [imjmj.com].mkv
│ │ 03-Top AI Tools for Marketing logoscape.pdf
│ │ 04-Quiz Yourself on Course 11.txt
│ │
│ ├─13-Course 12- Intro to AI for Ecommerce
│ │ 01-Intro to AI for Ecommerce [imjmj.com].mkv
│ │ 01-presentation slides.pdf
│ │ 02-Top AI for Ecommerce Use Cases [imjmj.com].mkv
│ │ 03-Top AI for Ecommerce Tools [imjmj.com].mkv
│ │ 03-Top AI Tools for Marketing logoscape.pdf
│ │ 04-Quiz Yourself on Course 12.txt
│ │
│ ├─14-Course 13- Intro to AI for Email Marketing
│ │ 01-Intro to AI for Email Marketing [imjmj.com].mkv
│ │ 01-presentation slides.pdf
│ │ 02-Top AI for Email Marketing Use Cases [imjmj.com].mkv
│ │ 03-Top AI for Email Marketing Tools [imjmj.com].mkv
│ │ 03-Top AI Tools for Marketing logoscape.pdf
│ │ 04-Quiz Yourself on Course 13.txt
│ │
│ ├─15-Course 14- Intro to AI for Sales
│ │ 01-Intro to AI for Sales [imjmj.com].mkv
│ │ 01-presentation slides.pdf
│ │ 02-Top AI for Sales Use Cases [imjmj.com].mkv
│ │ 03-Top AI for Sales Tools [imjmj.com].mkv
│ │ 03-Top AI Tools for Marketing logoscape.pdf
│ │ 04-Quiz Yourself on Course 14.txt
│ │
│ ├─16-Course 15- Intro to AI for SEO
│ │ 01-Intro to AI for SEO [imjmj.com].mkv
│ │ 01-presentation slides.pdf
│ │ 02-Top AI for SEO Use Cases [imjmj.com].mkv
│ │ 03-Top AI for SEO Tools [imjmj.com].mkv
│ │ 03-Top AI Tools for Marketing logoscape.pdf
│ │ 04-Quiz Yourself on Course 15.txt
│ │
│ ├─17-Course 16- Intro to AI for Social Media Marketing
│ │ 01-Intro to AI for Social Media Marketing [imjmj.com].mkv
│ │ 01-presentation slides.pdf
│ │ 02-Top AI for Social Media Marketing Use Cases [imjmj.com].mkv
│ │ 03-Top AI for Social Media Tools [imjmj.com].mkv
│ │ 03-Top AI Tools for Marketing logoscape.pdf
│ │ 04-Quiz Yourself on Course 16.txt
│ │
│ ├─18-Course 17- AI and You
│ │ 01-Course Overview.mp4
│ │ 01-presentation slides.pdf
│ │ 02-Gradually, Then Suddenly [imjmj.com].mkv
│ │ 03-AI + Creativity [imjmj.com].mkv
│ │ 04-What Do You Do Next [imjmj.com].mkv
│ │ 05-Quiz Yourself on Course 17.txt
│ │
│ └─19-Test Your Learning
│ Certification Exam.txt
[/rihide]