EXPERIENCE THE PERFECT LAUNCH – LET US HELP YOU BECOME THE SMARTEST MARKETER IN THE ROOM（The Launch Grid）
电商运营 
The Launch Grid是成功启动（或重新启动）您的业务或品牌的最终框架。
Launch Grid是一个为期6周的在线培训教程，主要分为三部分，您将在启动规划过程中完成一个新的步骤，届时我们将完成所有您需要的资产，以成功执行“完美启动发射”。Launch Grid is the definitive framework for successfully launching (or re-launching) your business or brand.
Launch Grid is a 6-week online workshop, that’s divided into three parts.
Each week for 6 weeks you’ll complete a new step in the launch planning process, and by the time we’re finished you’ll have all the assets you need to successful execute “The Perfect Launch.”~~~
A Few Questions BEFORE You Launch:
Do you know how you should price and position your offer so it stands out in the marketplace?Have you identified your ideal customers, and do you know how you’ll reach them?
Have you dialed in your messaging, elevator pitch and ad copy?
What if you don’t have a list? Do you have a plan for generating awareness if you’re not already a recognized brand?
Most importantly…are you absolutely certain your product will sell when you launch it?
“If You Answered “No” To Any of These Questions, Then You Need a Launch Grid”
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Getting Your First Sale…And Beyond!
A Tested and Proven Framework
Launches don’t have to be risky. During the Launch Grid workshop, you’ll soft launch your idea and find out if your market wants what you’re selling before you spend a lot of money on advertising, or waste a lot of time on product creation.
Launch Grid gives you a proven, step-by-step plan for launching (or re-launching) your business or brand. It takes you all the way from idea, to testing for market fit, to creating awareness, getting that first sale, and beyond! We didn’t invent the launch process, but we have perfected it. And now, we’re giving it to you…
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Identify Your Market. Clarify Your Value.
What Is the Launch Grid Workshop?
Knowing who should serve is one thing… FINDING THEM is an entirely different challenge. During the Launch Grid workshop, you’ll not only identify your ideal customer, you’ll also locate them, and build perfectly scripted “Awareness Campaigns” that get your brand noticed…even if you’re unknown, today.
Launch Grid is NOT a formula that produces “One Hit Wonders.” During this workshop, you’ll craft a “Predictable Selling System” that will get you your first, PROFITABLE sale. But it won’t stop there.Once your “Predictable Selling System” has been tested in the marketplace, it can easily be scaled into more and more sales, making Launch Grid a framework for business growth…not merely product launches.
Do you know exactly what you should say on your home page? What about your ads, and emails, and landing pages? What about your “elevator pitch?” You don’t have to guess.The Launch Grid will tell you EXACTLY what to say, and when (and where) to say it so your message is both noticed and affirmed…
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Your Messaging Will Write Itself.
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Know It Will Sell BEFORE You Launch It
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Launch Grid is a 6-week online workshop, that’s divided into three parts…
Value Proposition & Messaging
PART 1
PART 2
In part 2, we’ll soft launch your new offer and test for market fit. Well utilize risk-free and cost-free methods to “soft launch” your offer, so you can test your idea before you even build your product.
Soft Launch & Market Fit
How Does It Work?
PART 3
In part 3: You. Will. Launch. You’ll set a date, you’ll activate your pre-built “Awareness Campaigns” and you’ll allow your pre-tested “Predictable Selling Systems” to convert total strangers into rabid buyers and raving fans.
You Will LAUNCH!
In part 1, we’ll clarify your value proposition and positioning. We’ll map out your “Value Journey,” architect your first “Awareness Campaign” and craft the messaging that will form your “Predictable Selling System.”
COURSE BREAKDOWN
WEEK 0
JULY, 19 TH
Core Concepts
This is where it all begins! In this module, you’ll begin to compile all the assets you’ll need to execute your launch. You’ll identify your “Customer Avatars,” craft your “Statement of Value,” and brainstorm the “Entry-Point Offers” that will convert strangers into buyers.
WEEK 1
JULY, 27TH
Once you’ve proven that your “Awareness Campaigns” and “Predictable Selling Systems” are working as planned, the next step is to architect the post-sale process that will simultaneously decrease refunds and churn, and increase customer values and overall satisfaction. Don’t ignore this step…it’s critical!
Module 1: Building Your Launch Grid
By the time we’re finished, you’ll have a plan, PLUS all the assets you need to execute that plan with certainty and precision.
WEEK 2
AUG., 3RD
Now that you have a completed “Launch Grid” and “Value Journey,” it’s time to turn this framework into fully functioning assets. In this module, you’ll build your first “Minimum Viable Offer,” and prepare to test your messaging and value proposition in the “real world.”
Module 2: Architecting the Value Journey
WEEK 3
AUG., 10TH
Module 3: Constructing Your Predictable Selling System
Each week for 6 weeks you’ll complete a new step in the launch planning process, and by the time we’re finished you’ll have all the assets you need to successful execute “The Perfect Launch.”
WEEK 4
AUG., 17TH
Before we can dive into the launch planning process, we first need to cover some critical, foundational concepts. In this prerequisite module, we’ll walk through the assets that go into a successful launch, and clearly define what “success” means for you and your brand.
There is a formula for delivering (and extracting) value from a market, and you’re about to learn it. In this module, you’ll map the 8-step “assembly line” process that will transform complete strangers, into interested prospects, into excited buyers, into raving fans and, ultimately, brand ambassadors.
Module 4: The Soft Launch
Launches don’t have to be risky and expensive, and in this module we’re going to come as close as possible to “Failure-Proofing” your launch. The first step is to validate your assumptions on paper, and assuming things look good you can initiate a “Test Launch” that (with a little luck) will result in your very first sale!
WEEK 5
AUG., 24TH
Module 5: Ascension and Onboarding
WEEK 6
AUG., 31ST
Module 6: Getting Your First Sale…And Beyond!
At this point, all your assets are in place and your systems and assumptions are fully tested and validated. It’s launch time! In this module, you’ll set your launch date, and YOU. WILL. LAUNCH. And then…YOU. WILL SCALE. Get ready, because things are about to get very interesting (in a very good way).
Most Importantly, You’ll Have A Date, Circled On The Calendar, When Your New Venture Will Launch!Still Wondering If Launch Grid Is For You?
This Checklist Should Help…Launch grid is for you if you want to launch a new product, brand or business, but you don’t know how to get started.
Launch Grid is for you if you already have a product or service, but you don’t yet have a list.
Launch Grid is for you if you believe in your idea, but you still want to know for sure that it’s a winner before you waste a lot of time, money and energy creating your product.
Launch Grid is for you if you plan to raise capital for your startup, and you want to have perfect answers to those critical investor questions.
Launch Grid is for you if you tried to launch in the past, but for whatever reason things just didn’t work out.
Launch Grid is for you if your business is “stuck,” and in need of a RE-LAUNCH.
Launch Grid is NOT for you if your goal is to simply “get rich quick.”
The Launch Grid Framework Just. Flat. Works.
The Launch Grid framework has been tested in hundreds of business and product launches, in everything from B2B to B2C… digital to physical… product-based to service-based…online to offline. So whether you’re a tiny “kitchen table” startup or a massive enterprise, Launch Grid will work for you.Here’s a short list of some of the brands that have been launched using this model…
All of this is possible. All you need to do, is REGISTER for this online workshop starting on:
27th. July 2016What if launching a new product, brand or business didn’t have to be risky?
What if the launch process didn’t have to be complicated and confusing?
What if you knew the exact, step by step process to take you from idea, to launch and beyond?
And what if you didn’t have to wonder if your launch would be a success?
What if you had absolute confidence your launch would be a winner before you spent a penny on advertising and marketing?
Welcome To Your New Launch Reality…
ENROLL NOW
ENROLL NOW
PAY IN FULL AND SAVE $375
MONTHLY INSTALLMENTS
6 PAYMENTS OF $395
TUITION OPTIONS:
JUST 1 PAYMENT OF $1995
DAYS HOURS MINUTES SECONDS
05
11
37
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The Next 6-Week Launch Grid Workshop Starts In…Ryan Deiss is the founder and CEO of NativeCommerce.com and DigitalMarketer.com. After starting his first business in 1999 Ryan went on to become a leader in the digital marketing space as well as a prominent niche media publisher.
Today, Ryan’s holding company, Idea Incubator, employs nearly 200 people all over the world and owns dozens of digital media and eCommerce properties including: DIYReady.com, MakeupTutorials.com, SurvivalLife.com and DigitalMarketer.com… just to name a few.
ABOUT YOUR INSTRUCTOR:
Answers To Frequently Asked Questions
Q: What, specifically, will I have when I finish this class that I don’t have today?A: Two things: First, you’ll have a plan. You’ll have a tested and proven, step-by-step plan for launching (or re-launching a product, service, brand or business.
Second, you’ll have all the assets you need to execute that plan, including your price-point, positioning, customer avatars, ad and landing page copy, along with the “Awareness Campaigns” that will get you noticed and the “Predictable Selling Systems” that will convert that attention into revenue. In short, you’ll have everything you need to go from idea to profit.
Q: What if I don’t have a list? Will this still work for me?
A: Yes, Launch Grid will absolutely still work for you if you don’t have a list. In fact, we’re assuming no one who enters this workshop has a list, so if you do, that should only make things easier. But as a part of this workshop, we’ll help you craft “Awareness Campaigns” that will convert eye-balls into leads, and leads into buyers.
Q: What if I don’t have a product or a service?
A: You don’t need to have a finished product to benefit from the Launch Grid workshop. In fact, it’s almost better if you haven’t finished your product or designed your offer yet, because we’ll help you identify your perfect product positioning during this workshop.
That said, you do need to at least have an idea and the ability to deliver value over and above what you plan to charge your customers and clients.
Q: But I know I want to do something…what if I can’t come up with any ideas?
A: The ability to drive demand for a new product is one of the most valuable skills you can have, so once you have acquired this skill, you can always deploy it on behalf of existing brands either as a contractor or employee. In fact, if you work for a startup (or a company that is in desperate need of a re-launch), then you should encourage your boss to invest in this workshop on your behalf.
Q: How long will it take to implement the “Launch Grid” framework and see results?
A: Results vary, but the Launch Grid workshop itself will last 6 weeks, but allowing for buildout and testing, you can expect the entire process, from idea to actual launch, to take closer to 8 – 10 weeks. It can obviously done faster, but this is a fairly conservative timeline that you should be able to meet.
That said, launches are a critical moment in the life of a business, and they shouldn’t be rushed.
Q: How is this workshop delivered?
A: This workshop is delivered 100% online. Each week a new module will unlock, at which time you’ll receive access to all the training videos, worksheets and downloads you need to complete that week’s assignments. We like to update the content when needed as this allows you to login from any computer all around the world and receive the information at any time.
Q: Why should I invest in this training today as opposed to waiting until later?
A: These workshops are only offered at select times during the year, so if you wait to signup and it fills or closes, you could wind up waiting a very long time for another class to start. But more importantly, why would you want to wait?
The process we’re starting in Launch Grid is absolutely the first, and most important, step to launching any business or brand, so there’s quite literally, nothing to wait for.
Q: How long will I have access to the online workshop lessons?
A: In a word: Indefinitely. While the class itself will last 6 weeks, you will have ongoing access to the video lessons and handouts, so you can repeat and re-live the training whenever you like.
Q: How is Launch Grid different from other “Launch” and “Startup” courses on the market?A: While we obviously can’t speak to every related training on the market, we believe this workshop is special in that it doesn’t teach a single method to launch a single product, but rather offers a wholistic and comprehensive method to launch an entire business and brand.
Yes, you will launch a product and yes, you will (after a lot of action and a little luck) make sales, but our process is unique in that it can start small and simple, but then expand to form an exhaustive growth plan for your company.
Q: How much overlap is there between this and other DigitalMarketer trainings and certifications?
A: While certain themes (i.e. Conversion Funnels, Customer Avatars, etc.) will be familiar to our more tenured DigitalMarketer students, the information covered in Launch Grid is both new and unique to the DigitalMarketer catalog.
For example, while The Machine teaches you how to get more sales from the leads you already have (and automate the entire process), Launch Grid shows you how to get those first leads and sales.
As for our certifications, while there are conceptual cross-overs between Launch Grid and our “Customer Value Optimization” certification, Launch Grid takes these concepts to the next level and shows you how to produce and rollout the specific resources that you need to execute a successful launch.
Q: What if I’m not tech savvy? Will I be able to implement everything I’m learning?
A: While you don’t have to be tech savvy, you can’t be a technophobe if you want to succeed in this workshop (or business in general). That said, if you’re comfortable with basic internet and email usage (and you’re willing to do a Google search or two), you should be just fine.
Also, remember that we’re always here to answer your questions and support you in any way we can.
Q: What if this training isn’t a fit, or doesn’t meet my needs for some reason?
A: No problem. We offer a full 60-day money-back guarantee, so if you register for the Launch Grid workshop and you don’t agree that it’s worth every penny, we will promptly refund your money.
No questions asked. No hassle.
Just send an email to [email protected], and if you’re still within the generous refund period, a member of the DigitalMarketer team will happily process your request.
Q: What will happen immediately after I complete my registration?
A: After you submit your order, you’ll create a username and password. This is how you’ll access the members’ area. That’s where you’ll find all of the video content, download the workbook, and access the first training modules. You will also receive an email confirmation of your purchase for your records.
Q: Can I get access to the training all at once, or do I have to go through it week-by-week?
A: While we can appreciate that our students are excited and wish to progress through the training as quickly as possible, we know from experience that the best results happen when students progress at the recommended pace.
Q: What if I have questions or need support?
A: We are here to help. Simply submit any questions you have to our support team via email at: [email protected]. Also, we will be holding regular “Office Hour” Q&A calls, so if you have a question, you will get an answer.
教程目录：
The Launch Grid
│ Course Directory.PDF
│ Resources.url
├─Module 0
│ Introduction Getting Started – Launch Grid Workshop.MP4
│ Launch Grid – Core Concepts Slides.PDF
│ Launch Grid Planner.PDF
│ Lesson 1 Introduction And Workshop Goals – Launch Grid Workshop.TS
│ Lesson 2 Launch Grid Framework Explained – Launch Grid Workshop.TS
│ Lesson 3 Value Journey Explained – Launch Grid Workshop.TS
│ Lesson 4 Team Roles And The Value Journey – Launch Grid Workshop.TS
│ Lesson 5 Product Centric Vs Market Centric – Launch Grid Workshop.MP4
│ Lesson 6 Business Model Types – Launch Grid Workshop.TS
│ Lesson 7 Action Items – Launch Grid Workshop.TS
│ Resources.url
│ Value Journey Worksheet.PDF
├─Module 1
│ Customeravaterlm.PDF
│ Launch Grid – Building Your Launch Grid Slides.PDF
│ Lesson 1 Introduction And Overview – Launch Grid Workshop.MP4
│ Lesson 2 Identifying Your Avatars – Launch Grid Workshop.TS
│ Lesson 3 Examples Identifying Your Avatars – Launch Grid Workshop.TS
│ Lesson 4 Selecting Your Channels – Launch Grid Workshop.MP4
│ Lesson 5 Clarifying Your Value – Launch Grid Workshop.TS
│ Lesson 6 Examples Building A Before And After Grid – Launch Grid Workshop.TS
│ Lesson 7 Crafting Your Statement Of Value – Launch Grid Workshop.MP4
│ Lesson 8 Brainstorming Entry Point Offers – Launch Grid Workshop.TS
│ Lesson 9 Brainstorming Profit Maximizers – Launch Grid Workshop.TS
│ Product Market Fit.PDF
│ Resources.url
├─Module 2
│ Launch Grid – Architecting Your Value Journey Slides.PDF
│ Lesson 1 Welcome – Launch Grid Workshop.MP4
│ Lesson 10 Step 8- Promote – Launch Grid Workshop.TS
│ Lesson 11 Action Items – Launch Grid Workshop.MP4
│ Lesson 2 The Importance Of Sequence – Launch Grid Workshop.TS
│ Lesson 3 Step 1- Awareness – Launch Grid Workshop.MP4
│ Lesson 4 Step 2- Engage – Launch Grid Workshop.TS
│ Lesson 5 Step 3- Subscribe – Launch Grid Workshop.TS
│ Lesson 6 Step 4- Convert – Launch Grid Workshop.TS
│ Lesson 7 Step 5- Excite – Launch Grid Workshop.TS
│ Lesson 8 Step 6- Ascend – Launch Grid Workshop.MP4
│ Lesson 9 Step 7- Advocate – Launch Grid Workshop.TS
│ Resources.url
├─Module 3
│ Idea Sales Conversation Worksheet.PDF
│ Launch Grid – Constructing Your Predictable Selling System.PDF
│ Lesson 1 Introduction And Overview – Launch Grid Workshop.MP4
│ Lesson 3 Gated Content Offer – Launch Grid Workshop.TS
│ Lesson 4 Irresistible Offer – Launch Grid Workshop.TS
│ Lesson 5 Webinar Offer – Launch Grid Workshop_2.MP4
│ Lesson 6 Mini-class Offer – Launch Grid Workshop.TS
│ Lesson 7 Velvet Rope Offer – Launch Grid Workshop.MP4
│ Lesson 8 Splintered Service Offer – Launch Grid Workshop.TS
│ Lesson 9 Action Items – Launch Grid Workshop.TS
│ Resources.url
├─Module 4
│ Landing-page-checklist.PDF
│ Launch Grid – Preparing For Launch Slides.PDF
│ Lesson 1 Introduction And Overview – Launch Grid Workshop_2.MP4
│ Lesson 2 Basic Business Essentials – Launch Grid Workshop.TS
│ Lesson 2 The Ideal Sales Conversation – Launch Grid Workshop.TS
│ Lesson 3 Selecting Your Technology Stack – Launch Grid Workshop.MP4
│ Lesson 4 Launch Site Checklist – Launch Grid Workshop.TS
│ Lesson 5 Building Brand Pages – Launch Grid Workshop.TS
│ Lesson 6 Building Marketing Pages – Launch Grid Workshop.TS
│ Lesson 7 Building Content Pages – Launch Grid Workshop.TS
│ Lesson 8 Action Items – Launch Grid Workshop.MP4
│ Resources.url
├─Module 5
│ Launch Grid – The Soft Launch Slides.PDF
│ Lesson 1 Introduction And Overview – Launch Grid Workshop.MP4
│ Lesson 2 Step 1- The Paper Test – Launch Grid Workshop.TS
│ Lesson 2 Step 1- The Paper Test – Launch Grid Workshop_2.MP4
│ Lesson 4 Step 3- The $500 Test – Launch Grid Workshop.TS
│ Lesson 5 Action Items – Launch Grid Workshop.MP4
│ Resources.url
└─Module 6
Launch Grid – The Launch And Beyond Slides.PDF
Resources.url
The Launch (and Beyond) – Launch Grid Workshop.TS
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