每一位企业主、市场营销专家或任何需要增加销量的人必看的书（Breakthrough Advertising）

这不是一本专为文案和其他广告专家撰写的书，而是一本为每一位企业主、市场营销专家或任何需要增加销量的人写的书。
原因在于，它涉及如何引导市场上的力量来控制销售。

This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.
The reason why is because it deals with how to channel the forces in the marketplace which control sales.
Put simply, Gene’s book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.

教程目录：
Breakthrough Advertising
Breakthrough Advertising.pdf
Eugeneschwartzrodaletranscript.pdf
Gene Schwarts Grad Course Sales Letter.pdf
Mail Order.PDF
Resources.url

 
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