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我的第一个德国客户(附E-mail往来内容)

一直有个梦想给我们的产品打入发达国家之中,例如 德国,日本。尤其是德国,作为工业化高度发达的国家。市场准入是很严格的。
这个客户只做了一台样机,可惜我们选择那家工厂的质量太差,没有继续合作。
为便于像我这样的外贸外行和一些新手,了解整个过程,我把主要的邮件,全部列示出来。因为我以后可能不会在这个产品上经营,所以大方了一回。O(∩_∩)O~
下面这个客户是在网络上搜索到客户信息的,他们经销的产品不是我公司生产的。
09年3月20日 我发第一封新客户开发信过去,客户3月22日回信的。
Dear Mr. Stapleton
Thank you very much for your e-mail.
We are always interested in contacts with new suppliers.
Our company only buys gas generator sets powered by natural gas and LPG.
Our current supplier for gas generator sets 1,5 – 5 kW is Green Power, Shanghai.
Do you have the possibility to supplier equivalent units or superior ones?
We are looking for a reliable supplier for water-cooled gas generator sets (NG and LPG)
in the range of 24 kW, 30 kW, 50 kW, 75 kW, 90 kW and 100 kW.
In case you can offer this gas generator sets please be so kind and send us technical datas,
photos and prices (FOB Shanghai).
I´m looking forward to hear from you.
Best regards
下面是客户的信息,很详细,有公司名称,地址,电话 网站,注册号码(我还是第一次看到给公司注册信息也写在签名上的,可见,德国人蛮认真的)
然后我就回信了 09/03/22
告诉他,今天是周日,我下周一给你答复。
因为德国要求很严格,所以我问一下客户需要什么认证。
当天他就回信了
Dear Mr. Jack Stapleton
Thanks for your todays e-mail. I did´t expect to get an reply so soon because it´s Sunday.
(看来老外也不喜欢周末工作,之前有前辈讲,给客户的回信尽量及时。但有时候我不会这样做)
1. Silent type we are offering for generator sets from 8 – 20 kW (water-cooled).
2. The certificates you have for the different generator sets are o.k.
For which engine power (kW) you are offering water-cooled generators (for NG and LGP)?
How many cylinders these generators have?
From which power (kW) you can supply three-phases, 400 V, 50 Hz?
Best regards
09/03/23
我给相关的产品资料发给客户。也可以说是第一次做贸易吧,他需要的是燃气产品,我们做的是柴油发电机组。我对他这个产品一窍不通。工作原理都不懂。只能问一下一家工厂了。然后从他们手里发出来的产品资料来忽悠客户了。只是给客户发产品资料 ,没有报价。我在开始的时候一般不会给客户报价格的。
09/03/23客户问价格了。
Dear Mr. Jack,
Thank you very much for your rapid reply and kind support.
Reg. the 2 kW – 5 kW silent type (natural gas) generator sets please be so kind and send me some more
pictures of the inside of the generator as I have to give complete details to my customers.
Do you can supply 5 kW generator sets with three phases, 400 V, 50 Hz?
Do you also offer ATS for all generator types (2 – 5 kW)?
I´m looking forward to hearing from you.
Best regards
–客户03-25回信
Dear Mr. Jack
I´m really interested in you. As soon as you sent me the requested
pictures I will decide to order one generator as sample for testing. Besides it is also important to know the noise level (db).
Best regards
———-

我给客户打了一个电话,本以为他们会讲英语,可是对方却听不懂英语。因为给他们交往都是发邮件的。估计德国人 他们也不喜欢英语,没有办法才用英语的。呵呵
客户03-26回信
Dear Mr. Jack ,
sorry that I missed your call today. My technician answered the phone.
As I´m frequently visiting customers I´m hardly to reach by phone.
If necessary please contact me by e-mail. I try to answer as soon as I´m back
in the office.
Thank you very much for your kind understanding.
Best regards
03-26给客户报价
因为德国人比较关注细节,所以我尽全力把自己知道的一切都告诉客户,同时也便于客户了解进程。
不过我也比较黑,一般给客户寄B L ,我都会让客户支付DHL费用,去美国的AMS一般都是客户支付这个费用的。
客户确认了订单
Dear Mr. Jack
Thanks you for your information and kind support.
Here with I like to order one piece ofas offered in your last e-mail),
price (CIF Hamburg) USD .00. I´m waiting for your proforma invoice.
Best regards
—–
Please note that transportation charged have not been included.
这次更狠,银行转账费用也让客户支付了。O(∩_∩)O哈哈~
Thanks and best regards
—–问题出现了。
就是因为这,我又加了客户30美金。但,也是应为这,工厂的产品质量出问题了。
Dear Mr ,
1>Thank you for your reply
2> I am sorry I forget your complete company name and address on the Proforma Invoice,Please check the attachment , it is the new Proforma Invoice for you.Plesae fix it,then sign it and send it by fax :0086-(Beijing time 8:00AM—5:30PM), or email ,the we sign it send back to you.
3> The price and delivery time of Single Fuel and Double fuel is different,
the Natural gas & LPG,we need change the Fuel-air mixer and switch,it will be add the cost:US$40.00
For better service,the delivery time will prolong 5 days,of course, we will delivery it as soon as possible.
To be frank with you,the LPG, LPG&gasoline silent generator is more powerful than Natural gas,But it is not easy start(I mean Recoil start model,not Electric start model).
Seafreight costs is also free
4> Wish both of us no mistake next time.这就话用的,我还是蛮担心的。:)
Any question,feel free call me
Thanks and best regards
客户打钱了
Dear Mr. Jack
attached please find the bankslip reg. the payment of your invoice no. KP-090327-JS.
Best regards and have a nice weekend
让客户确认细节,虽然客户确认了,但是工厂还是做错了
Dear Mr
Thank you for your copy of the tranfer.
Once we get it, i will inform you immediately.
Please check the attachment, and choose the best Plugs and Socket.
Thanks and best regards
—–
Dear Mr. Jack
thank you for sending the chart with available sockets and plugs.
Please install one socket with 230 V / 16 A and one socket with 400 V / 16 A (see attachment).
Best regards
告诉客户生产进度和包装
Dear Mr ,
Good day!
Ok, thank you for your inform us about the plugs and sockets
The Manchinery is producting now. One things want to tell you, it is LCL ship to your city, we change the package, it is wooden case .not carton.Once it finished we will take picture for your inform.
Thanks and best regards

客户问了一些大功率产品的事情,这个项目谈了很久,本来是可以成的,但是在这个时候,那台样机出现问题了。
Dear Mr. Jack
please excuse that I did not inform you about certain details before.
For your understanding: a german engineer is co-partner of a vietnamese company with two factories.
This factories they want to supply with power by this gas generator sets. As option only natural gas or biogas are available.
One factory needs during the main working hours 1000 kW, during the other hours 500 kW. Thats the reason for parallel connection.
The second factory needs 1500 kW during the main working hours, otherwise only ca. 800 kW – also with parallel connection.
Therefore it is important to know if you can supply such system.
Do this generator sets have an integrated cooling system or heat exchanger?
Please ask your engineer to give a list of spare parts which are necessary for maintenance and repair.
Reg. the density and percentage of the mix gas I will inform you later.
This generator sets will be used as demonstration device and I´m sure of follow-up orders.
For this offer I urgently need your price (FOB Shanghai), the deliverytime and term of payment for 2 sets of 500 kW and 2 sets
of 800 kW.
If possible please send me some colorphotos as jpg file of this type series.
I know that I ask for a lot of information but this offer is of high importance.
Thank you very much for your understanding and your kind support.
Best regards
——–
Dear Mr. Jack
thank you very much for your prompt reply.
Based on your detailed information I just prepared my offer and sent it to the customer.
I hope to get a feedback from him next week and will keep you informed.
I want to thank you once more for your help and kind support and hope that this will
be the beginning of a successful cooperation between our companies.
Besides please let me know if you agree that I use the allocated pictures on my website.
Best regards

Dear Mr. Jack thank you very much for your prompt reply.
Unfortunately I can´t read chinese language but I understand that you try to translate into english language.
Tomorrow morning (german time) I hope to send you further information reg. the requested cooling system.
Best regards
我告诉他我花了时间帮忙翻译的,其实是工厂的人帮忙翻译的,呵呵
——
Dear Mr. Jack
I hope that you could compensate the lost sleep in the meantime and I really appreciate your efforts
in this case. I also do my best on this side.
客户还很讲人情的。呵呵
My customer gave me some additional information I want to pass to you:
-the generator sets will be build together in one hall so only one electric control cabinet for both cooling systems is necessary
In regards to this information could you please give me a price for the requested water-cooling system?
Do you have the possibility to send me pictures of such a cooling system to show to my customer?
For me it is also important to know the measurements of the cooling system to calculate the freight charges.
Within the next two weeks I will get an information about the gas mixture and pass it to you accordingly.
——————————
At the current economic situation it is really important to have reliable business partners to give a good service
to customers and finally to get the orders.
Once again thank you very much for you kind support.
Best regards

严谨的客户测试样机后,发现了不少问题。可惜工厂没有什么可行性建议,
Dear Mr. Jack
in regards zu the generator 5 kW we tested this unit in the meantime. We now offer it to our customers
and insert it on our homepage.
For future orders please confirm that following modifications are possible:
-operating hour meter as standard
-the door locks of the of the four side flaps should be more stable (they are opening very easy caused by
vibration of the generator)
-the inscription should be 230 V / 400 V (necessary for Germany) not 220 V / 380 V
-the housing should have only one color but not black (maybe completely red color)
-the housing of the sample generator shows a lot of toolmarks and dents and also some rust
-all connections of the gas hoses need to have a srew connection (no clamps)
I will keep you informed about the process.
For orders of this size do you sign a special sales contract for international
transfer of goods? If possible, please send me one as draft contract (english version as word file)
that we can check it in advance.
Thank you very much.
、、、、、、、、客户又提出了很多问题
Dear Mr. Jack
thank you for your reply and information.
In regards to my e-mail dtd. July 02 I can offer you the possibility to exchange the sample unit KDF 6500 we got from you against a modified and improved gen set.
In case you would take back the sample unit from us and send us an improved gen set free of charge we would check once again if it fulfils the requirements of the
european market:
-50 mbar inspection pressure for LPG
-30 mbar inspection pressure for NG
-no hose clamps (only crimp connection)
-engine hour meter
-successful operation of battery charging
-the input of the ATS should have a coupler socket
-automatic choke
Best regards
————
Dear Mr. Jack
I also regret that your company is not able to make allowances to the european market.
Therefore we are already in contact with another producers of gen sets to check their possibilities
and quality.
Best regards
这就是所有的流程。
总体给我的感觉是,客户是蛮好的,可惜我们的技术和产品质量不达标。这台样机只有4千多元,卖给客户却是8千多。,所有的费用都是客户支付(银行转账,寄单等)
后来客户想给产品退回来,我们发一台新的过去。可惜这个公司不同意,退回的费用太贵。又不是公司自己生产的成品。同时BOSS还认为你没有给主要精力投放在自己的产品上面,还对你有看法。真搞不清楚,这些BOSS的想法是什么。
再观很多中国公司,只想挣钱,没有把企业最大,做成行业或者世界知名企业的想法。一个企业 很多都没有研发部,就算是技术部,也只有几个土八路而已。
不关注质量的企业,没有前途。
因为这个样品不过关,所以一直没有和客户联系。最近同样是德国的一个客户需要进口另一种发电机,因为他不清楚进口关税,所以我只好发邮件问这个客户。
Dear Mr r,
Happy New Year.
It is a long time no talking with you. I am regret that the NG&LPG sample. Wish you can find the good supplier in China.
By the way, can you help me?
I have one customer in Germany.He want buy 10 sets Inverter Generators (fuel is gasoline,all the cost is almost USD2000.00). but it is him first take the international business. he do not know about ceveral problems with shipping, taxes or duty.
You have the experience import from China, would you mind tell me the tax and duty of it?
Many thanks and best regards
2010-01-06
—————
Mr Jack Stapleton
没有想到客户及时回信,言语中没有提到上次的样品时间,反而很礼貌。
发件人:
发送时间: 2010-01-06 22:22:53
收件人: Mr
抄送:
主题: Re: help of the import
Dear Mr.,
thank you very much for your New Year´s greetings.
All best wishes from me when you are starting your Chinese New Year.
In regards to your question please inform your customer about following import details:
-the import duty for generator sets from China (gasoline, diesel or LPG/NG) is 2,7%
-the import tax is 19%
-no special certificates like certificate of origin is necessary
I hope this information will be helpful for you.
In case of further questions please don´t hesitate to contact me.
Best regards
一般针对不同市场和客户,我有不同的开发信给他们。
Dear /HI **,
Do you need one new specifical supplier of ****?
We are factory in China in machinery filed more than 10 years.
We can supply:
*******
Certificate:***
ISO9001: CE: EPA:
More detail, welcome visit our website
Thanks and Regards
Mr.
——
这是落款了
——–
Please do not print this email unless you really need to -this will preserve threes on planet earth!

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