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完整教你如何开始您的商业计划,研究市场和确定您的产品的过程(Creating a Business Plan)

完整教你如何开始您的商业计划,研究市场和确定您的产品的过程。
提供业务计划的案例,因此您可以跟随公司实战的发展。

The process of defining your business, researching the market, and determining your product.
A sample business plan is provided, so you can follow along with the development of a real-world company.

Topics include:
Defining the problem your business solves
Determining your product and revenue model
Understanding customers and the competition
Developing and delivering your product
Branding and marketing
Managing production and operations
Avoiding business plan pitfalls

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Looking to build a business or expand one you’re already running? You’ll need to build a business plan before you do. Experienced entrepreneur and consultant Mike Figliuolo walks through the process of defining your business, researching the market, and determining your product. Once you’ve figured out what your product or service will be, Mike provides guidance for thinking through your sales strategy, day-to-day operations, staffing, and financial forecasting. A sample business plan is provided, so you can follow along with the development of a real-world company.

 

教程目录:
Creating a Business Plan
└─Creating a Business Plan
│ Resources.url
├─0. Introduction
│ 001 Welcome.mp4
│ 002 Using the exercise files.mp4
│ Bonuses.txt
├─1. Defining Your Business
│ 003 Determining why you need a business plan.mp4
│ 004 Defining the problem you solve.mp4
│ 005 Sizing the market.mp4
│ 006 Defining your product-solution.mp4
│ 007 Determining your revenue model.mp4
│ 008 Describing why you`ll win in the market.mp4
│ Resources.url
├─2. Understanding Your Market
│ 009 Understanding customers and trends.mp4
│ 010 How you rank vs. competitors.mp4
│ 011 Knowing the threat of substitutes.mp4
│ 012 Building a go-to-market strategy.mp4
├─3. Defining Your Product
│ 013 Articulating your value proposition.mp4
│ 014 Defining points of differentiation.mp4
│ 015 Protecting your market.mp4
│ 016 Developing your product.mp4
│ 017 Delivering your product.mp4
├─4. Selling Your Product
│ 018 Branding and marketing your product.mp4
│ 019 Pricing your product.mp4
│ 020 Selling your product.mp4
│ 021 Supporting your product.mp4
│ Resources.url
├─5. Running Your Operations
│ 022 Determining how many people you need.mp4
│ 023 Managing production.mp4
│ 024 Managing suppliers.mp4
├─6. Managing Your Business
│ 025 Leading the organization.mp4
│ 026 Getting advisors.mp4
│ 027 Compensating leadership.mp4
│ 028 Administration.mp4
├─7. Projecting Your Financials
│ 029 Financial assumptions.mp4
│ 030 Financial forecasts.mp4
│ 031 Capital requirements.mp4
│ 032 Financial risks.mp4
│ 033 Exiting your business.mp4
├─8. Conclusion
│ 034 Business plan pitfalls.mp4
│ 035 Next steps.mp4
│ Resources.url
└─Exercise Files
Business Plan Template Link.pdf
Moon Chart Examples.pdf
Moon Chart Template.pdf
Resources.mht
thoughtLEADERS – Business Plan lynda.pdf

 

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