[询盘案例库]【供应商外贸达人经典点评】还要不要跟进呢?

客户询盘1:
I am looking for a high quality childrens board book.Pages will be at least 10mm thick.Only six pages with double-sided printing.A5 size
Book will be in a concertina format rather than bound
Printing will be in 3 colors . Black, white and red with basic shapes on each page
Paperboard has to be gloss and of the highest quality and grade.
Preferably non-bleached and/or organic
Concertina style similar to attached file
Will require samples in the first instance as quality is the key to the sale of this book.
回盘:
Dear XX,
This is Lena who is from the sales department of Longzhongxing,nice to meet you.Regarding the inquiry,would you please confirm if the inner pages thickness is 10mm?How about the material for the board?Is the book full glossy lamination?

客户询盘2(客户想要样品):

Hi LenaThank you for your reply.I made an error with the thickness.It should be between 2mm and 4mm and 8 pages including the front and back cover
I was thinking cardboard or paperboard with a gloss finish, maybe a UV varnish of some kind. I would also be interested in a matt UV varnish if there is such a thing?
Do you have anything similar that can be sent as a sample or can one be made?Kind regards
回盘:
Thanks for your email.Please check theattached picture sample we stock in our company.
The material for the cover is 1400g grey duplex cardboard glue special paper; inner pager material is 230g coated paper. Surface processing is matt lamination.
Would you please confirm what the material you need for thechildrens board book for the quotation?
我们公司不提供免费的样品,所以我想引导客户先报价给他看看,如果是想合作的话,我会争取给他做一个免费的样品,当然客户付运费

客户询盘3:
Hi Lena,As this is a young children’s book the material for all pages will be the same as the cover with a matt UV finish if that is available.
回盘:
Hi XX,
Thanks for your email.Usually the material for the cover and inner pages isn’t the same,if you really like,we would have a try to make two different samples for your reference.
1.The cover and inner use the same material.
2.The cover use grey duplex cardboard,the inner use coated paper.
As a rule in our company,when we make the sample we would ask for a sample charge before the sample production.The charge can be refund or not by your quantity.
Would you please confirm if you need we send the PI for your arrange the sample fee?then we would arrange the sample production accordingly.
PS:我只想收一点样品费,看看客户是不是又诚意合作。一提到样品费,客户就没有反应了。 经过这几次邮件回复,看出客户的购买欲望不强,产品也不是很懂。客户的量还可以,也不知道还有没有跟进的需要了?欢迎大虾来评点。给我的邮件提出批评指点。

供应商外贸达人cn220294479点评:
这样的情形也是常见的。
1. 报价
对于不是很专业的客户,我们可以更专业点(嘿嘿,我一般都是求教后,装专业)。在建议的基础上,报出我们的价格供其参考。大家都说报价的速度很是关键,操作后感觉也是如此。有了价格,才能深入交流。
2. 样品
头疼的细节啊。现在竞争很是激烈,很多公司都免费提供库存样咯。我们操作时,会跟客人讲,库存样免费,快递费要收。此话一出,有些客户确实也没有回应了。这时再猛点,建议说该快递费,等下单了再退。
现在客户越来越难搞了,苦煞我们业务了。但我们还是要迎难而上,创造条件交流。与大家共勉!

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