[询盘案例库]当客人是经销商,一个合适的起定量很重要-中间商客户

询盘来源国家:德国
产品行业:调频系统

买家询盘:
Hallo dear madam and sirs,
my name is ×××, i am distributor for cosmetics in germany.
i am very interested in your range of Multipolar Radio Frequency Systems ,please send me your
special quote and sample prices and min. quantitys
best regards
×××××
i wish you very nice cinese spring holidays

供应商回盘:
How are you? Thank you for your inquiry on alibaba.com.
This is kathy from our company. My pleasure to serve.
Thank you for your interests in our multipolar rf machines.
And we are sincerely want to establish a good business relationship with you.:-)
Here are some information about our machines.
1. Minimum order: 1 set.
2. The price of the RFV11 is *** USD (EXW price).
3. The price of the RFV16A is *** USD (EXW price).
4. For more information, please see the attached brochures.
By the way, we will have an exhibition in Spain from Feb 11-13.
If you are interested, I will send you details.
If you have any questions, please ask me freely.
Looking forward to hearing from you soon.
Best regards,
##

专家点评:
我可能会这么回。

Dear XXX,
Thank you for your inquiry about our Multipolar Radio Frequency Systems. Please check:
1. EXW price for RFV11 is USD XXX; PRV16A is USD XXX
2. MOQ: 500PCS
3. One sample cost: USD XXX (product USD XXX + Express USD XXX). Delivery: 2 days after payment and take another 5 days to get to your hands.
4. Please check the attaced catalog and specifications.
Any comment, please let me know?
Regards

1. 规定一个合适的起订量,毕竟客户是经销商,而且你报价也没了解客户的量,报价会不好报,所以规定一个起订量,而不是1套,太少了。也可以才开始不报价,仅发catalog让客户选感兴趣的型号。还有我看了你回的,你确定客户就是要的那两种型号?那个价格是根据500套的价格报的,所以想来价格上应该更有吸引力对客户,除非你们1套和500套的价格一样。MOQ只是我随便举的个数字,也可以是100, 1000,反正报价就是对应的MOQ价格

2. 如果确定客户是要的你说的那两种产品,就应该在样品上做文章,你的邮件的目标就是让客户下样单,所以要给到客户详细的样单信息。

3. 最后,我想说的是,如果客户具体需求还不是特别明确的时候,应该先弄清楚需求,再谈其他。

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