从经验丰富的电子商务专家中学习如何利用谷歌AdWords(Google AdWords For Beginners and Businesses)

Learn how to leverage your business with Google AdWords from an experienced e-commerce expert.

The specific skills you’ll learn in this course include:

Creating campaigns, keywords, and AdGroups.
Conducting competitor research and online advertising.
Identifying optimal bidding strategies.
Budget optimization for both large and small spends.
How to understand common performance benchmarks.
How to create a landing page that converts.

 

教程目录:
Google AdWords For Beginners and Businesses
│ Resources.url
├─01 Why Adwords
│ 001 Ive Made 33 Million Using Adwords.mp4
│ Bonuses.txt
├─02 Introduction
│ 001 Introduction.mp4
├─03 Adwords Overview
│ 001 What Is Google Adwords.mp4
│ 002 How Adwords Can Benefit Your Business.mp4
│ 003 Who Should Use Google Adwords.mp4
│ 004 What Results Can I Expect From Taking This Course.mp4
├─04 Adwords Fundamentals
│ 001 Getting Started With Google Adwords.mp4
│ 002 Creating Your First Campaign.mp4
│ 003 Understanding Ads And Ad Groups.mp4
│ 004 Competitor Research.mp4
│ 005 Creating Your First Ad Group.mp4
│ 006 Creating Keywords That Convert.mp4
│ 007 Segmenting Your Ads By Ad Groups.mp4
│ 008 Setting Up Billing.mp4
│ 009 Initial Pricing Assessment.mp4
│ 010 Determining How Much To Bid.mp4
│ 011 Understanding Performance Metrics.mp4
│ 012 Creating A New Ad Group For Improved Targeting.mp4
│ 013 Selecting Negative Keywords.mp4
│ 014 Negative Keyword Research.mp4
│ 015 Creating Custom Ad Timing Schedules.mp4
│ 016 Targeting By Location And Device.mp4
│ 017 Bid Adjustments Based On Schedule.mp4
│ 018 Audiences And Remarketing.mp4
│ Resources.url
├─05 Ad Extentions
│ 001 Ad Extensions Site Links.mp4
│ 002 Ad Extensions Call Links.mp4
│ 003 Ad Extentions Location.mp4
│ Bonuses.txt
├─06 Previewing Your Ads
│ 001 Previewing Your Ads.mp4
├─07 Reviewing A Real Adwords Account
│ 001 Selecting An Existing Campaign.mp4
│ 002 Managing Multiple Campaigns.mp4
│ 003 Reviewing Past Performance.mp4
├─08 Advanced Campaign Settings
│ 001 Segmenting By Language.mp4
│ 002 Delivery Method How Quickly You Want To Show Your Ads.mp4
│ 003 Ip Address Exclusion.mp4
│ 004 Warning Additional Considerations.mp4
│ 005 Reports.mp4
│ 006 Conversion Tracking.mp4
│ 007 Restrictions By Business Type.mp4
├─09 Reviewing Another Real Account
│ 001 30 Day Account Review.mp4
└─10 Additional Considerations
001 Landing Pages.mp4
002 Campaign Structure.mp4
Resources.url

 

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